Madhubalan Viswanathan

48 papers and 1.9k indexed citations i.

About

Madhubalan Viswanathan is a scholar working on Marketing, Business and International Management and Experimental and Cognitive Psychology. According to data from OpenAlex, Madhubalan Viswanathan has authored 48 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 17 papers in Business and International Management and 9 papers in Experimental and Cognitive Psychology. Recurrent topics in Madhubalan Viswanathan’s work include Innovation and Socioeconomic Development (17 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Service and Product Innovation (7 papers). Madhubalan Viswanathan is often cited by papers focused on Innovation and Socioeconomic Development (17 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Service and Product Innovation (7 papers). Madhubalan Viswanathan collaborates with scholars based in United States, Australia and Canada. Madhubalan Viswanathan's co-authors include Srinivas Sridharan, Srinivas Venugopal, Roland Gau, Terry L. Childers, José Antônio Rosa, Robin Ritchie, Kiju Jung, Manoj Hastak, Mahesh Viswanathan and Anju Seth and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Madhubalan Viswanathan i

Fields of papers citing papers by Madhubalan Viswanathan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Madhubalan Viswanathan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Madhubalan Viswanathan. The network helps show where Madhubalan Viswanathan may publish in the future.

Countries citing papers authored by Madhubalan Viswanathan

Since Specialization
Citations

This map shows the geographic impact of Madhubalan Viswanathan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Madhubalan Viswanathan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Madhubalan Viswanathan more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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