Lyle Wetsch
Impact in
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- Entrepreneurship Studies and Influences
- Management and Marketing Education
Papers in
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- Digital Marketing and Social Media 3
- Digital Games and Media 2
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- Management and Marketing Education 4
- Co-authors
- Diana L. Gustafson (3 shared papers)Lisa Fleet (3 shared papers)Karla Simmons (3 shared papers)Vernon Curran (3 shared papers)Clyde Eiríkur Hull (2 shared papers)Neil Hair (2 shared papers)Yu‐Ting Caisy Hung (2 shared papers)Victor Perotti (2 shared papers)
- Journals
- Journal of Continuing Education in the Health Professions (2 papers)Journal of Relationship Marketing (1 paper)Marketing Education Review (2 papers)Journal of Adult and Continuing Education (1 paper)Journal of Advertising Education (2 papers)
- Partner nations
- CanadaUnited StatesSingapore
In The Last Decade
Lyle Wetsch
12 papers receiving 349 citations
Peers
Comparison fields: 5 of 86
- Management of Technology and Innovation 76
- Business and International Management 19
- Marketing 53
- Organizational Behavior and Human Resource Management 56
- Information Systems and Management 34
Countries citing papers authored by Lyle Wetsch
This map shows the geographic impact of Lyle Wetsch's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lyle Wetsch with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lyle Wetsch more than expected).
Fields of papers citing papers by Lyle Wetsch
This network shows the impact of papers produced by Lyle Wetsch. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lyle Wetsch. The network helps show where Lyle Wetsch may publish in the future.
Co-authors
The 15 scholars most cited alongside Lyle Wetsch, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2017 | 82 | |
| 2 | 2012 | 76 | |
| 3 | 2019 | 71 | |
| 4 | 2006 | 38 | |
| 5 | 2012 | 36 | |
| 6 | 2019 | 30 | |
| 7 | 1970 | 18 | |
| 8 | 2018 | 12 | |
| 9 | 2009 | 9 | |
| 10 | 2009 | 8 | |
| 11 | Market Orientation in Digital Entrepreneurship: Advantages and Challenges in a Web 2.0 Networked World | 2012 | 3 |
| 12 | 2010 | 1 |
About Lyle Wetsch
Lyle Wetsch is a scholar working on Sociology and Political Science, Management of Technology and Innovation, Information Systems, Communication and Health, having authored 12 papers that have together received 384 indexed citations. Recurring topics across this work include Web and Library Services (4 papers), Management and Marketing Education (4 papers), Digital Marketing and Social Media (3 papers), Social Media in Health Education (3 papers), Knowledge Management and Sharing (2 papers), Digital Games and Media (2 papers), Accounting Education and Careers (2 papers) and Technology Adoption and User Behaviour (2 papers). The work is most often cited by research in Management of Technology and Innovation (76 citations), Business and International Management (19 citations), Marketing (53 citations), Organizational Behavior and Human Resource Management (56 citations) and Information Systems and Management (34 citations). Lyle Wetsch has collaborated with scholars based in Canada, United States and Singapore. Frequent co-authors include Diana L. Gustafson, Lisa Fleet, Karla Simmons, Vernon Curran, Clyde Eiríkur Hull, Neil Hair, Yu‐Ting Caisy Hung, Victor Perotti, Lauren Matthews and Harold Boeck. Their work appears in journals such as Journal of Continuing Education in the Health Professions, Journal of Relationship Marketing, Marketing Education Review, Journal of Adult and Continuing Education and Journal of Advertising Education.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.