Lia Zarantonello

39 papers and 5.1k indexed citations i.

About

Lia Zarantonello is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Lia Zarantonello has authored 39 papers receiving a total of 5.1k indexed citations (citations by other indexed papers that have themselves been cited), including 38 papers in Marketing, 19 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Lia Zarantonello’s work include Consumer Behavior in Brand Consumption and Identification (33 papers), Digital Marketing and Social Media (19 papers) and Customer Service Quality and Loyalty (9 papers). Lia Zarantonello is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (33 papers), Digital Marketing and Social Media (19 papers) and Customer Service Quality and Loyalty (9 papers). Lia Zarantonello collaborates with scholars based in United Kingdom, Italy and United States. Lia Zarantonello's co-authors include Bernd H. Schmitt, J. Joško Brakus, Silvia Grappi, Simona Romani, Richard P. Bagozzi, Michael Merz, Kamel Jedidi, Marc Fetscherin, Harri Luomala and Daniela Andreini and has published in prestigious journals such as Journal of Marketing, Annual Review of Psychology and Journal of Business Research.

In The Last Decade

Co-authorship network of co-authors of Lia Zarantonello i

Fields of papers citing papers by Lia Zarantonello

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lia Zarantonello. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lia Zarantonello. The network helps show where Lia Zarantonello may publish in the future.

Countries citing papers authored by Lia Zarantonello

Since Specialization
Citations

This map shows the geographic impact of Lia Zarantonello's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lia Zarantonello with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lia Zarantonello more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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