Kenneth Bates
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Applied Psychology top 10%
- Behavioral Health and Interventions
Papers in
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- Consumer Behavior in Brand Consumption and Identification 4
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- Behavioral Health and Interventions 1
- Co-authors
- Kyle A. Huggins (3 shared papers)Elizabeth A. Howlett (3 shared papers)Scot Burton (3 shared papers)My Bui (1 shared paper)Anjala Selena Krishen (1 shared paper)Colin H. Campbell (2 shared papers)Sean Sands (1 shared paper)Jan Kietzmann (1 shared paper)
- Journals
- Journal of Advertising Research (2 papers)Psychology and Marketing (1 paper)European Journal of Marketing (1 paper)Journal of Consumer Affairs (1 paper)International Journal of Information Management (1 paper)
- Partner nations
- United StatesUnited KingdomAustralia
In The Last Decade
Kenneth Bates
10 papers receiving 402 citations
Kenneth Bates's Hit Papers
Peers
Comparison fields: 5 of 60
- Marketing 192
- Applied Psychology 47
- General Decision Sciences 15
- Information Systems and Management 50
- Organizational Behavior and Human Resource Management 63
Countries citing papers authored by Kenneth Bates
This map shows the geographic impact of Kenneth Bates's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kenneth Bates with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kenneth Bates more than expected).
Fields of papers citing papers by Kenneth Bates
This network shows the impact of papers produced by Kenneth Bates. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kenneth Bates. The network helps show where Kenneth Bates may publish in the future.
Co-authors
The 14 scholars most cited alongside Kenneth Bates, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2009 | 126 | |
| 2 | 2011 | 103 | |
| 3 | How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry Hit paper breakdown → | 2022 | 91 |
| 4 | 2009 | 64 | |
| 5 | 2021 | 24 | |
| 6 | 2011 | 16 | |
| 7 | 2014 | 15 | |
| 8 | 2021 | 5 | |
| 9 | 2018 | 2 | |
| 10 | 2025 | 1 |
About Kenneth Bates
Kenneth Bates is a scholar working on Marketing, Applied Psychology, Food Science, Organizational Behavior and Human Resource Management and Literature and Literary Theory, having authored 10 papers that have together received 447 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Attitudes and Food Labeling (3 papers), Culinary Culture and Tourism (3 papers), Customer Service Quality and Loyalty (2 papers), Behavioral Health and Interventions (1 paper), Discourse Analysis in Language Studies (1 paper), Ethics and Social Impacts of AI (1 paper) and Media Influence and Health (1 paper). The work is most often cited by research in Marketing (192 citations), Applied Psychology (47 citations), General Decision Sciences (15 citations), Information Systems and Management (50 citations) and Organizational Behavior and Human Resource Management (63 citations). Kenneth Bates has collaborated with scholars based in United States, United Kingdom and Australia. Frequent co-authors include Kyle A. Huggins, Elizabeth A. Howlett, Scot Burton, My Bui, Anjala Selena Krishen, Colin H. Campbell, Sean Sands, Jan Kietzmann, Kirk A. Plangger and Jörg Henseler. Their work appears in journals such as Journal of Advertising Research, Psychology and Marketing, European Journal of Marketing, Journal of Consumer Affairs and International Journal of Information Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.