Kay Naumann
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in
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- Customer Service Quality and Loyalty 6
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- Digital Marketing and Social Media 5
- Co-authors
- Jana Bowden (8 shared papers)Mark Gabbott (4 shared papers)Leonie Tickle (1 shared paper)Tracey S. Dagger (1 shared paper)
- Journals
- The Journal of Marketing Theory and Practice (1 paper)Asia Pacific Journal of Marketing and Logistics (1 paper)European Journal of Marketing (1 paper)Journal of Marketing Management (1 paper)Studies in Higher Education (1 paper)
- Partner nations
- AustraliaUnited Arab Emirates
In The Last Decade
Kay Naumann
8 papers receiving 509 citations
Kay Naumann's Hit Papers
Peers
Comparison fields: 5 of 60
- Marketing 187
- Organizational Behavior and Human Resource Management 152
- Information Systems and Management 56
- Sociology and Political Science 243
- Education 152
Countries citing papers authored by Kay Naumann
This map shows the geographic impact of Kay Naumann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kay Naumann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kay Naumann more than expected).
Fields of papers citing papers by Kay Naumann
This network shows the impact of papers produced by Kay Naumann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kay Naumann. The network helps show where Kay Naumann may publish in the future.
Co-authors
The 4 scholars most cited alongside Kay Naumann, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | The four pillars of tertiary student engagement and success: a holistic measurement approach Hit paper breakdown → | 2019 | 231 |
| 2 | 2020 | 99 | |
| 3 | 2014 | 92 | |
| 4 | 2017 | 46 | |
| 5 | 2017 | 37 | |
| 6 | Exploring the process of customer engagement, self-brand connections and loyalty | 2015 | 20 |
| 7 | The Process of customer engagement, self-brand connections and loyalty within hedonic and utilitarian services | 2013 | 1 |
| 8 | Us versus Them: the operation of customer engagement and customer disengagement within a local government service setting | 2013 | 1 |
About Kay Naumann
Kay Naumann is a scholar working on Organizational Behavior and Human Resource Management, Sociology and Political Science, Marketing, Information Systems and Management and Education, having authored 8 papers that have together received 527 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (6 papers), Digital Marketing and Social Media (5 papers), Service and Product Innovation (3 papers), Higher Education Practises and Engagement (1 paper), Consumer Behavior in Brand Consumption and Identification (1 paper), Consumer Retail Behavior Studies (1 paper), Higher Education Research Studies (1 paper) and Evaluation of Teaching Practices (1 paper). The work is most often cited by research in Marketing (187 citations), Organizational Behavior and Human Resource Management (152 citations), Information Systems and Management (56 citations), Sociology and Political Science (243 citations) and Education (152 citations). Kay Naumann has collaborated with scholars based in Australia and United Arab Emirates. Frequent co-authors include Jana Bowden, Mark Gabbott, Leonie Tickle and Tracey S. Dagger. Their work appears in journals such as The Journal of Marketing Theory and Practice, Asia Pacific Journal of Marketing and Logistics, European Journal of Marketing, Journal of Marketing Management and Studies in Higher Education.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.