Kashif Farhat

30 papers and 263 indexed citations i.

About

Kashif Farhat is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Kashif Farhat has authored 30 papers receiving a total of 263 indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Sociology and Political Science, 18 papers in Marketing and 16 papers in Information Systems and Management. Recurrent topics in Kashif Farhat’s work include Digital Marketing and Social Media (22 papers), Technology Adoption and User Behaviour (16 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Kashif Farhat is often cited by papers focused on Digital Marketing and Social Media (22 papers), Technology Adoption and User Behaviour (16 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Kashif Farhat collaborates with scholars based in Pakistan, Malaysia and United Arab Emirates. Kashif Farhat's co-authors include Wajeeha Aslam, Imtiaz Arif, Sany Sanuri Mohd Mokhtar, Danish Ahmed Siddiqui, Marija Ham, Zohaib Ahmed, Weng Marc Lim, Tareq Rasul, Wagner Júnior Ladeira and Iviane Ramos de Luna and has published in prestigious journals such as Journal of Interactive Advertising, Asia Pacific Journal of Tourism Research and Kybernetes.

In The Last Decade

Co-authorship network of co-authors of Kashif Farhat i

Fields of papers citing papers by Kashif Farhat

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Kashif Farhat. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Kashif Farhat may publish in the future.

Countries citing papers authored by Kashif Farhat

Since Specialization
Citations

This map shows the geographic impact of Kashif Farhat's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kashif Farhat with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kashif Farhat more than expected).

Rankless by CCL
2025