Jung-Gyo Lee
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Applied Psychology top 10%
- Behavioral Health and Interventions
Papers in
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- Digital Marketing and Social Media 8
-
- Consumer Behavior in Brand Consumption and Identification 6
- Co-authors
- Esther Thorson (2 shared papers)Chang-Hoan Cho (1 shared paper)Jaejin Park (2 shared papers)Yung Kyun Choi (1 shared paper)Bing Yang (1 shared paper)Jangsun Hwang (1 shared paper)Minkyung Kim (1 shared paper)Jieun Lim (1 shared paper)
- Journals
- Journal of Advertising Research (2 papers)Journal of Business and Psychology (1 paper)International Journal of Advertising (1 paper)Cyberpsychology Behavior and Social Networking (1 paper)International Journal of Sports Marketing and Sponsorship (1 paper)
- Partner nations
- South KoreaUnited States
In The Last Decade
Jung-Gyo Lee
12 papers receiving 364 citations
Peers
Comparison fields: 5 of 49
- Marketing 299
- Applied Psychology 50
- Gender Studies 82
- Information Systems and Management 56
- Sociology and Political Science 281
Countries citing papers authored by Jung-Gyo Lee
This map shows the geographic impact of Jung-Gyo Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jung-Gyo Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jung-Gyo Lee more than expected).
Fields of papers citing papers by Jung-Gyo Lee
This network shows the impact of papers produced by Jung-Gyo Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jung-Gyo Lee. The network helps show where Jung-Gyo Lee may publish in the future.
Co-authors
The 8 scholars most cited alongside Jung-Gyo Lee, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2008 | 216 | |
| 2 | 2001 | 139 | |
| 3 | 2014 | 23 | |
| 4 | 2008 | 20 | |
| 5 | Conceptualizing and Measuring Brand Equity of Celebrity Endorser : Scale Development and Validation | 2009 | 9 |
| 6 | 2012 | 8 | |
| 7 | 2004 | 7 | |
| 8 | Impacts of the Amount and Contents Type of Media Use on Media Trust: Across the Traditional and New Media | 2011 | 2 |
| 9 | Exploring Rape Reports in Newspapers - A Longitudinal Analysis of Four Korean News Dailies between 1990 and 2007 | 2009 | 1 |
| 10 | 2021 | 1 | |
| 11 | The Effects of TV Program-product Type Relevance on Consumer Responses to Host-selling Advertising : Moderating Role of Need for Cognition | 2010 | 1 |
| 12 | The Types and Characteristics of Sexuality in Korean Network Televisions | 2010 | 1 |
| 13 | 2015 | 1 | |
| 14 | 2012 | 1 | |
| 15 | Determinants of Advertising Media Growth | 2007 | 1 |
| 16 | Developing a Scale to Measure the Unpleasantness Toward Internet Advertising | 2010 | 0 |
| 17 | 2019 | 0 | |
| 18 | 2022 | 0 |
About Jung-Gyo Lee
Jung-Gyo Lee is a scholar working on Sociology and Political Science, Marketing, Cultural Studies, Information Systems and Information Systems and Management, having authored 18 papers that have together received 431 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Asian Culture and Media Studies (3 papers), Diverse Topics in Contemporary Research (3 papers), Diverse Approaches in Healthcare and Education Studies (2 papers), Media Influence and Health (2 papers), Technology and Data Analysis (2 papers) and Technology Adoption and User Behaviour (2 papers). The work is most often cited by research in Marketing (299 citations), Applied Psychology (50 citations), Gender Studies (82 citations), Information Systems and Management (56 citations) and Sociology and Political Science (281 citations). Jung-Gyo Lee has collaborated with scholars based in South Korea and United States. Frequent co-authors include Esther Thorson, Chang-Hoan Cho, Jaejin Park, Yung Kyun Choi, Bing Yang, Jangsun Hwang, Minkyung Kim and Jieun Lim. Their work appears in journals such as Journal of Advertising Research, Journal of Business and Psychology, International Journal of Advertising, Cyberpsychology Behavior and Social Networking and International Journal of Sports Marketing and Sponsorship.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.