Kak Yoon

17 papers and 343 indexed citations i.

About

Kak Yoon is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Kak Yoon has authored 17 papers receiving a total of 343 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Social Psychology. Recurrent topics in Kak Yoon’s work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Cultural Differences and Values (4 papers). Kak Yoon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Cultural Differences and Values (4 papers). Kak Yoon collaborates with scholars based in United States, South Korea and Japan. Kak Yoon's co-authors include Paul D. Bolls, Darrel D. Muehling, Min‐Sun Kim, Bruce E. Pinkleton, Annie Lang, Akira Miyahara, Bonnie B. Reece, Russell N. Laczniak, Minsun Kim and Sinae Kim and has published in prestigious journals such as International Journal of Intercultural Relations, Media Psychology and Psychological Reports.

In The Last Decade

Co-authorship network of co-authors of Kak Yoon i

Fields of papers citing papers by Kak Yoon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kak Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kak Yoon. The network helps show where Kak Yoon may publish in the future.

Countries citing papers authored by Kak Yoon

Since Specialization
Citations

This map shows the geographic impact of Kak Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kak Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kak Yoon more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025