Joonho Moon
Impact in
- Marketing top 2%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 35
- Consumer Behavior in Brand Consumption and Identification 17
- Environmental Sustainability in Business 13
- Consumer Retail Behavior Studies 9
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- Digital Marketing and Social Media 23
- Co-authors
- Won Seok Lee (51 shared papers)Myungkeun Song (13 shared papers)Kyung-A Sun (8 shared papers)Seoki Lee (1 shared paper)Kwanglim Seo (1 shared paper)Sungwoo Choi (1 shared paper)Jinsoo Hwang (6 shared papers)Amit Sharma (3 shared papers)
- Journals
- Sustainability (14 papers)Foods (6 papers)British Food Journal (5 papers)International Journal of Environmental Research and Public Health (3 papers)Journal of Air Transport Management (2 papers)
- Partner nations
- South KoreaUnited StatesChina
In The Last Decade
Joonho Moon
75 papers receiving 830 citations
Peers
Comparison fields: 5 of 91
- Marketing 393
- Organizational Behavior and Human Resource Management 171
- Information Systems and Management 111
- Strategy and Management 207
- Tourism, Leisure and Hospitality Management 15
Countries citing papers authored by Joonho Moon
This map shows the geographic impact of Joonho Moon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Joonho Moon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Joonho Moon more than expected).
Fields of papers citing papers by Joonho Moon
This network shows the impact of papers produced by Joonho Moon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Joonho Moon. The network helps show where Joonho Moon may publish in the future.
Co-authors
The 25 scholars most cited alongside Joonho Moon, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 91 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2015 | 67 | |
| 2 | 2018 | 59 | |
| 3 | 2021 | 45 | |
| 4 | 2021 | 45 | |
| 5 | 2018 | 39 | |
| 6 | 2022 | 38 | |
| 7 | 2020 | 37 | |
| 8 | 2021 | 35 | |
| 9 | 2021 | 34 | |
| 10 | 2016 | 28 | |
| 11 | 2018 | 24 | |
| 12 | 2022 | 22 | |
| 13 | 2021 | 21 | |
| 14 | 2019 | 20 | |
| 15 | 2022 | 19 | |
| 16 | 2013 | 18 | |
| 17 | 2014 | 15 | |
| 18 | 2022 | 14 | |
| 19 | 2019 | 14 | |
| 20 | 2017 | 13 |
About Joonho Moon
Joonho Moon is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Information Systems and Management, having authored 91 papers that have together received 868 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (23 papers), Customer Service Quality and Loyalty (19 papers), Consumer Behavior in Brand Consumption and Identification (17 papers), Technology Adoption and User Behaviour (14 papers), Environmental Sustainability in Business (13 papers), Consumer Retail Behavior Studies (9 papers), Aviation Industry Analysis and Trends (8 papers) and Corporate Social Responsibility Reporting (8 papers). The work is most often cited by research in Marketing (393 citations), Organizational Behavior and Human Resource Management (171 citations), Information Systems and Management (111 citations), Strategy and Management (207 citations) and Tourism, Leisure and Hospitality Management (15 citations). Joonho Moon has collaborated with scholars based in South Korea, United States and China. Frequent co-authors include Won Seok Lee, Myungkeun Song, Kyung-A Sun, Seoki Lee, Kwanglim Seo, Sungwoo Choi, Jinsoo Hwang, Amit Sharma, Eunkyung Park and Insin Kim. Their work appears in journals such as Sustainability, Foods, British Food Journal, International Journal of Environmental Research and Public Health and Journal of Air Transport Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.