Joonho Moon
Impact in
- Marketing top 2%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 35
- Consumer Behavior in Brand Consumption and Identification 17
- Environmental Sustainability in Business 13
- Consumer Retail Behavior Studies 9
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- Digital Marketing and Social Media 22
- Co-authors
- Won Seok Lee (49 shared papers)Myungkeun Song (12 shared papers)Kyung-A Sun (8 shared papers)Kwanglim Seo (1 shared paper)Seoki Lee (1 shared paper)Sungwoo Choi (1 shared paper)Jinsoo Hwang (6 shared papers)Amit Sharma (3 shared papers)
- Journals
- Sustainability (14 papers)Foods (4 papers)British Food Journal (4 papers)International Journal of Environmental Research and Public Health (3 papers)Journal of Air Transport Management (2 papers)
- Partner nations
- South KoreaUnited StatesPakistan
In The Last Decade
Joonho Moon
74 papers receiving 762 citations
Peers
Comparison fields: 5 of 91
- Marketing 369
- Organizational Behavior and Human Resource Management 163
- Information Systems and Management 105
- Strategy and Management 194
- Tourism, Leisure and Hospitality Management 14
Countries citing papers authored by Joonho Moon
This map shows the geographic impact of Joonho Moon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Joonho Moon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Joonho Moon more than expected).
Fields of papers citing papers by Joonho Moon
This network shows the impact of papers produced by Joonho Moon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Joonho Moon. The network helps show where Joonho Moon may publish in the future.
Co-authors
The 25 scholars most cited alongside Joonho Moon, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 86 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2015 | 64 | |
| 2 | 2018 | 51 | |
| 3 | 2021 | 44 | |
| 4 | 2018 | 38 | |
| 5 | 2021 | 38 | |
| 6 | 2022 | 37 | |
| 7 | 2020 | 37 | |
| 8 | 2016 | 27 | |
| 9 | 2021 | 27 | |
| 10 | 2021 | 27 | |
| 11 | 2018 | 23 | |
| 12 | 2021 | 21 | |
| 13 | 2022 | 20 | |
| 14 | 2022 | 18 | |
| 15 | 2019 | 18 | |
| 16 | 2013 | 17 | |
| 17 | 2014 | 15 | |
| 18 | 2019 | 14 | |
| 19 | 2022 | 13 | |
| 20 | 2017 | 12 |
About Joonho Moon
Joonho Moon is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Information Systems and Management, having authored 86 papers that have together received 798 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (22 papers), Customer Service Quality and Loyalty (17 papers), Consumer Behavior in Brand Consumption and Identification (17 papers), Environmental Sustainability in Business (13 papers), Technology Adoption and User Behaviour (12 papers), Consumer Retail Behavior Studies (9 papers), Aviation Industry Analysis and Trends (8 papers) and Corporate Social Responsibility Reporting (8 papers). The work is most often cited by research in Marketing (369 citations), Organizational Behavior and Human Resource Management (163 citations), Information Systems and Management (105 citations), Strategy and Management (194 citations) and Tourism, Leisure and Hospitality Management (14 citations). Joonho Moon has collaborated with scholars based in South Korea, United States and Pakistan. Frequent co-authors include Won Seok Lee, Myungkeun Song, Kyung-A Sun, Kwanglim Seo, Seoki Lee, Sungwoo Choi, Jinsoo Hwang, Amit Sharma, Won Seok Lee and Eunkyung Park. Their work appears in journals such as Sustainability, Foods, British Food Journal, International Journal of Environmental Research and Public Health and Journal of Air Transport Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.