Yushi Jiang
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
- Marketing 25
- Consumer Behavior in Brand Consumption and Identification 20
- Consumer Retail Behavior Studies 7
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- Digital Marketing and Social Media 18
- Impact of Technology on Adolescents 4
- Co-authors
- Asadullah Khaskheli (3 shared papers)Syed Ali Raza (3 shared papers)Muhammad Asif Qureshi (3 shared papers)Komal Akram Khan (2 shared papers)Syed Imran Zaman (4 shared papers)Tariq Jalees (3 shared papers)Miao Miao (2 shared papers)Yanran Hong (1 shared paper)
In The Last Decade
Yushi Jiang
50 papers receiving 813 citations
Peers
Comparison fields: 5 of 99
- Marketing 256
- Information Systems and Management 120
- Organizational Behavior and Human Resource Management 125
- Strategy and Management 107
- Economics and Econometrics 182
Countries citing papers authored by Yushi Jiang
This map shows the geographic impact of Yushi Jiang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yushi Jiang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yushi Jiang more than expected).
Fields of papers citing papers by Yushi Jiang
This network shows the impact of papers produced by Yushi Jiang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yushi Jiang. The network helps show where Yushi Jiang may publish in the future.
Co-authors
The 25 scholars most cited alongside Yushi Jiang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 52 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 115 | |
| 2 | 2023 | 69 | |
| 3 | 2020 | 66 | |
| 4 | 2019 | 60 | |
| 5 | 2019 | 52 | |
| 6 | 2020 | 42 | |
| 7 | 2019 | 36 | |
| 8 | 2021 | 34 | |
| 9 | 2018 | 32 | |
| 10 | 2020 | 25 | |
| 11 | 2021 | 24 | |
| 12 | 2024 | 24 | |
| 13 | 2018 | 19 | |
| 14 | 2012 | 18 | |
| 15 | 2011 | 15 | |
| 16 | 2021 | 15 | |
| 17 | The Impact of Africa-China Trade Openness on Technology Transfer and Economic Growth for Africa: A Dynamic Panel Data Approach | 2016 | 14 |
| 18 | 2018 | 12 | |
| 19 | 2023 | 12 | |
| 20 | 2019 | 12 |
About Yushi Jiang
Yushi Jiang is a scholar working on Marketing, Sociology and Political Science, Information Systems and Management, Economics and Econometrics and Social Psychology, having authored 52 papers that have together received 843 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (18 papers), Technology Adoption and User Behaviour (9 papers), Consumer Retail Behavior Studies (7 papers), Color perception and design (6 papers), Impact of Technology on Adolescents (4 papers), Customer Service Quality and Loyalty (4 papers) and Energy, Environment, Economic Growth (4 papers). The work is most often cited by research in Marketing (256 citations), Information Systems and Management (120 citations), Organizational Behavior and Human Resource Management (125 citations), Strategy and Management (107 citations) and Economics and Econometrics (182 citations). Yushi Jiang has collaborated with scholars based in China, Pakistan and Hong Kong. Frequent co-authors include Asadullah Khaskheli, Syed Ali Raza, Muhammad Asif Qureshi, Komal Akram Khan, Syed Imran Zaman, Tariq Jalees, Miao Miao, Yanran Hong, Miao Miao and Abid Hussain. Their work appears in journals such as Psychology and Marketing, Sustainability, Asia Pacific Journal of Marketing and Logistics, Journal of theoretical and applied electronic commerce research and Journal of Consumer Behaviour.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.