Jerry C. Olson

48 papers and 6.2k indexed citations i.

Jerry C. Olson has authored 48 papers that have received a total of 6.2k indexed citations. This includes 16 papers in Marketing, 13 papers in Social Psychology and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Creativity in Education and Neuroscience (5 papers) and Cognitive and psychological constructs research (5 papers). Jerry C. Olson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Creativity in Education and Neuroscience (5 papers) and Cognitive and psychological constructs research (5 papers) and collaborates with scholars based in United States, United Kingdom and Canada. Jerry C. Olson's co-authors include Philip A. Dover, Beth Ann Walker, Richard L. Celsi, Andrew A. Mitchell and Jacob Jacoby and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research.