Jan-Benedict E.M. Steenkamp
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Jan-Benedict E.M. Steenkamp has authored 8 papers that have received a total of 2.6k indexed citations.
This includes 6 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Market Behavior and Pricing (3 papers) and Customer Service Quality and Loyalty (3 papers). Jan-Benedict E.M. Steenkamp is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Market Behavior and Pricing (3 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in United States, The Netherlands and Belgium. Jan-Benedict E.M. Steenkamp's co-authors include Hans Baumgartner, Frenkel Ter Hofstede, Tülin Erdem, Florian Zettelmeyer and Susan M. Broniarczyk and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and International Journal of Research in Marketing.
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