Jan U. Becker
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
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- Technology Adoption and User Behaviour
Papers in
- Marketing 17
- Consumer Market Behavior and Pricing 9
- Customer churn and segmentation 5
- Consumer Retail Behavior Studies 4
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- Digital Marketing and Social Media 10
- Co-authors
- Christian Barrot (10 shared papers)Bernd Skiera (1 shared paper)Oliver Hinz (1 shared paper)Michel Clément (13 shared papers)Christian Homburg (1 shared paper)Harald J. van Heerde (1 shared paper)Martin Spann (3 shared papers)Jacob Goldenberg (1 shared paper)
- Journals
- International Journal of Research in Marketing (4 papers)Journal of Business Ethics (2 papers)Journal of Marketing (2 papers)Journal of Service Research (2 papers)Journal of Business Research (1 paper)
- Partner nations
- GermanyUnited StatesChile
In The Last Decade
Jan U. Becker
34 papers receiving 914 citations
Jan U. Becker's Hit Papers
Peers
Comparison fields: 5 of 93
- Marketing 398
- Information Systems and Management 152
- Organizational Behavior and Human Resource Management 200
- Communication 106
- Statistical and Nonlinear Physics 158
Countries citing papers authored by Jan U. Becker
This map shows the geographic impact of Jan U. Becker's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jan U. Becker with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jan U. Becker more than expected).
Fields of papers citing papers by Jan U. Becker
This network shows the impact of papers produced by Jan U. Becker. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jan U. Becker. The network helps show where Jan U. Becker may publish in the future.
Co-authors
The 22 scholars most cited alongside Jan U. Becker, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 37 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Seeding Strategies for Viral Marketing: An Empirical Comparison Hit paper breakdown → | 2011 | 453 |
| 2 | 2015 | 78 | |
| 3 | 1999 | 69 | |
| 4 | 2017 | 54 | |
| 5 | 2016 | 42 | |
| 6 | 2017 | 39 | |
| 7 | 2005 | 35 | |
| 8 | 2015 | 27 | |
| 9 | 2019 | 21 | |
| 10 | 2014 | 20 | |
| 11 | 1970 | 20 | |
| 12 | 2015 | 18 | |
| 13 | 2010 | 16 | |
| 14 | 2015 | 16 | |
| 15 | 2018 | 15 | |
| 16 | 2009 | 13 | |
| 17 | 2016 | 12 | |
| 18 | 2013 | 10 | |
| 19 | 2004 | 7 | |
| 20 | 2015 | 7 |
About Jan U. Becker
Jan U. Becker is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Information Systems and Management, having authored 37 papers that have together received 1.0k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (12 papers), Digital Marketing and Social Media (10 papers), Consumer Market Behavior and Pricing (9 papers), Customer churn and segmentation (5 papers), Digital Innovation in Industries (4 papers), Consumer Retail Behavior Studies (4 papers), Technology Adoption and User Behaviour (4 papers) and Digital Platforms and Economics (3 papers). The work is most often cited by research in Marketing (398 citations), Information Systems and Management (152 citations), Organizational Behavior and Human Resource Management (200 citations), Communication (106 citations) and Statistical and Nonlinear Physics (158 citations). Jan U. Becker has collaborated with scholars based in Germany, United States and Chile. Frequent co-authors include Christian Barrot, Bernd Skiera, Oliver Hinz, Michel Clément, Christian Homburg, Harald J. van Heerde, Martin Spann, Jacob Goldenberg, Sönke Albers and Niels Van Quaquebeke. Their work appears in journals such as International Journal of Research in Marketing, Journal of Business Ethics, Journal of Marketing, Journal of Service Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.