James E. Haefner
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
-
- Technology Adoption and User Behaviour
Papers in
- Marketing 10
- Consumer Behavior in Brand Consumption and Identification 9
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- Deception detection and forensic psychology 5
- Co-authors
- Sharon Shavitt (1 shared paper)C. H. Sandage (1 shared paper)John D. Leckenby (1 shared paper)Oliver Paul (2 shared papers)Patrick Ruther (2 shared papers)Bernd G. Lapatki (2 shared papers)Spencer F. Tinkham (1 shared paper)F. Schubert (1 shared paper)
- Journals
- Journal of Applied Psychology (4 papers)Journal of the Academy of Marketing Science (3 papers)Journal of Consumer Affairs (2 papers)Journal of Global Marketing (1 paper)Journal of Advertising Research (1 paper)
- Partner nations
- United StatesGermanyHungary
In The Last Decade
James E. Haefner
25 papers receiving 609 citations
Peers
Comparison fields: 5 of 80
- Marketing 395
- Information Systems and Management 177
- Gender Studies 128
- Neuropsychology and Physiological Psychology 16
- Sociology and Political Science 458
Countries citing papers authored by James E. Haefner
This map shows the geographic impact of James E. Haefner's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by James E. Haefner with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites James E. Haefner more than expected).
Fields of papers citing papers by James E. Haefner
This network shows the impact of papers produced by James E. Haefner. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by James E. Haefner. The network helps show where James E. Haefner may publish in the future.
Co-authors
The 8 scholars most cited alongside James E. Haefner, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 27 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1998 | 414 | |
| 2 | 1977 | 99 | |
| 3 | 2009 | 64 | |
| 4 | 1978 | 42 | |
| 5 | 1977 | 23 | |
| 6 | The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis | 2011 | 12 |
| 7 | 2011 | 10 | |
| 8 | Global Brands in the Context of China: Insights into Chinese Consumer Decision Making | 2012 | 10 |
| 9 | 1984 | 9 | |
| 10 | 1978 | 9 | |
| 11 | 1975 | 7 | |
| 12 | The Legal Versus the Behavioral Meaning of Deception | 1972 | 7 |
| 13 | 1976 | 5 | |
| 14 | 1974 | 5 | |
| 15 | The perception of deception in television advertising, an exploratory investigation | 1972 | 4 |
| 16 | 2006 | 4 | |
| 17 | 1977 | 4 | |
| 18 | 2009 | 4 | |
| 19 | Advertising 1980 : voice of a nation at work | 1980 | 3 |
| 20 | 1973 | 3 |
About James E. Haefner
James E. Haefner is a scholar working on Marketing, Social Psychology, Sociology and Political Science, Artificial Intelligence and Gender Studies, having authored 27 papers that have together received 753 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Deception detection and forensic psychology (5 papers), Digital Marketing and Social Media (4 papers), Hate Speech and Cyberbullying Detection (3 papers), Customer Service Quality and Loyalty (3 papers), Psychology of Social Influence (2 papers), Advanced Sensor and Energy Harvesting Materials (2 papers) and Media Studies and Communication (2 papers). The work is most often cited by research in Marketing (395 citations), Information Systems and Management (177 citations), Gender Studies (128 citations), Neuropsychology and Physiological Psychology (16 citations) and Sociology and Political Science (458 citations). James E. Haefner has collaborated with scholars based in United States, Germany and Hungary. Frequent co-authors include Sharon Shavitt, C. H. Sandage, John D. Leckenby, Oliver Paul, Patrick Ruther, Bernd G. Lapatki, Spencer F. Tinkham and F. Schubert. Their work appears in journals such as Journal of Applied Psychology, Journal of the Academy of Marketing Science, Journal of Consumer Affairs, Journal of Global Marketing and Journal of Advertising Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.