Hung‐Jen Su
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
Papers in
-
- Digital Marketing and Social Media 4
- Diverse Aspects of Tourism Research 2
-
- Consumer Behavior in Brand Consumption and Identification 5
- Co-authors
- Hyun Jeong Kim (2 shared papers)Yuan Huang (2 shared papers)Glen H. Brodowsky (1 shared paper)Sang Hyun Lee (2 shared papers)Lucette B. Comer (3 shared papers)Ming‐Hsiang Chen (2 shared papers)Pi‐Cheng Chen (1 shared paper)Hwong‐wen Ma (1 shared paper)
- Journals
- Asia Pacific Management Review (2 papers)Tourism Economics (2 papers)Asia Pacific Journal of Marketing and Logistics (1 paper)Journal of Cleaner Production (1 paper)Tourism Management (1 paper)
- Partner nations
- TaiwanUnited StatesSouth Korea
In The Last Decade
Hung‐Jen Su
15 papers receiving 331 citations
Peers
Comparison fields: 5 of 70
- Marketing 129
- Tourism, Leisure and Hospitality Management 13
- General Decision Sciences 15
- Organizational Behavior and Human Resource Management 68
- Sociology and Political Science 270
Countries citing papers authored by Hung‐Jen Su
This map shows the geographic impact of Hung‐Jen Su's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hung‐Jen Su with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hung‐Jen Su more than expected).
Fields of papers citing papers by Hung‐Jen Su
This network shows the impact of papers produced by Hung‐Jen Su. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hung‐Jen Su. The network helps show where Hung‐Jen Su may publish in the future.
Co-authors
The 12 scholars most cited alongside Hung‐Jen Su, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2010 | 116 | |
| 2 | 2011 | 93 | |
| 3 | 2008 | 36 | |
| 4 | 2011 | 26 | |
| 5 | 2009 | 20 | |
| 6 | 2005 | 14 | |
| 7 | 2015 | 13 | |
| 8 | Time Pressure and the Compromise and Attraction Effects in Choice | 2008 | 12 |
| 9 | 2011 | 10 | |
| 10 | 2014 | 7 | |
| 11 | 2010 | 3 | |
| 12 | 2005 | 3 | |
| 13 | 2016 | 3 | |
| 14 | The Effect of Corporate Image as an Affect Heuristic on Investors' Decision Making | 2010 | 3 |
| 15 | 2015 | 3 | |
| 16 | The effect of expertise on consumers' satisfaction with the use of a decision aid | 2003 | 0 |
About Hung‐Jen Su
Hung‐Jen Su is a scholar working on Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, General Decision Sciences and Applied Psychology, having authored 16 papers that have together received 362 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers), Decision-Making and Behavioral Economics (3 papers), Customer Service Quality and Loyalty (3 papers), Behavioral Health and Interventions (2 papers), Media, Gender, and Advertising (2 papers), Diverse Aspects of Tourism Research (2 papers) and Job Satisfaction and Organizational Behavior (2 papers). The work is most often cited by research in Marketing (129 citations), Tourism, Leisure and Hospitality Management (13 citations), General Decision Sciences (15 citations), Organizational Behavior and Human Resource Management (68 citations) and Sociology and Political Science (270 citations). Hung‐Jen Su has collaborated with scholars based in Taiwan, United States and South Korea. Frequent co-authors include Hyun Jeong Kim, Yuan Huang, Glen H. Brodowsky, Sang Hyun Lee, Lucette B. Comer, Ming‐Hsiang Chen, Pi‐Cheng Chen, Hwong‐wen Ma, Alan J. Dubinsky and Chad Lin. Their work appears in journals such as Asia Pacific Management Review, Tourism Economics, Asia Pacific Journal of Marketing and Logistics, Journal of Cleaner Production and Tourism Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.