Krista J. Li

About

Krista J. Li is a scholar working on Marketing, Strategy and Management and Management Science and Operations Research. According to data from OpenAlex, Krista J. Li has authored 24 papers receiving a total of 508 indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Marketing, 11 papers in Strategy and Management and 6 papers in Management Science and Operations Research. Recurrent topics in Krista J. Li’s work include Consumer Market Behavior and Pricing (19 papers), Digital Platforms and Economics (10 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Krista J. Li is often cited by papers focused on Consumer Market Behavior and Pricing (19 papers), Digital Platforms and Economics (10 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Krista J. Li collaborates with scholars based in United States, China and Hong Kong. Krista J. Li's co-authors include Sanjay Jain, Jianqiang Zhang, Haipeng Chen, Yan Liu, Subramanian Balachander, Xi Li, Xin Wang, Juan Bu, Eric Yanfei Zhao and Lucy Liu and has published in prestigious journals such as Strategic Management Journal, Journal of Marketing and Management Science.

In The Last Decade

Co-authorship network of co-authors of Krista J. Li i

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Fields of papers citing papers by Krista J. Li

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Krista J. Li. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Krista J. Li may publish in the future.

Countries citing papers authored by Krista J. Li

Since Specialization

Citations

This map shows the geographic impact of Krista J. Li's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Krista J. Li with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Krista J. Li more than expected).

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