Guy Assaker
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
-
- Customer Service Quality and Loyalty
Papers in
-
- Diverse Aspects of Tourism Research 33
- Digital Marketing and Social Media 17
- Sport and Mega-Event Impacts 9
-
- Customer Service Quality and Loyalty 20
- Co-authors
- Rob Hallak (23 shared papers)Peter O’Connor (18 shared papers)Vincenzo Esposito Vinzi (5 shared papers)Patrícia Oom do Valle (1 shared paper)Graham Brown (5 shared papers)Gary Howat (2 shared papers)Andrew Smith (3 shared papers)Craig Lee (2 shared papers)
In The Last Decade
Guy Assaker
58 papers receiving 3.2k citations
Guy Assaker's Hit Papers
Peers
Comparison fields: 5 of 108
- Marketing 1.1k
- Organizational Behavior and Human Resource Management 999
- Tourism, Leisure and Hospitality Management 145
- Transportation 340
- Sociology and Political Science 2.3k
Countries citing papers authored by Guy Assaker
This map shows the geographic impact of Guy Assaker's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Guy Assaker with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Guy Assaker more than expected).
Fields of papers citing papers by Guy Assaker
This network shows the impact of papers produced by Guy Assaker. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Guy Assaker. The network helps show where Guy Assaker may publish in the future.
Co-authors
The 18 scholars most cited alongside Guy Assaker, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 59 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2010 | 406 | |
| 2 | Using Partial Least Squares Structural Equation Modeling in Tourism Research Hit paper breakdown → | 2015 | 315 |
| 3 | 2013 | 300 | |
| 4 | 2016 | 228 | |
| 5 | Age and gender differences in online travel reviews and user-generated-content (UGC) adoption: extending the technology acceptance model (TAM) with credibility theory Hit paper breakdown → | 2019 | 201 |
| 6 | 2014 | 165 | |
| 7 | 2012 | 141 | |
| 8 | 2017 | 140 | |
| 9 | 2013 | 123 | |
| 10 | 2020 | 106 | |
| 11 | 2021 | 93 | |
| 12 | 2016 | 83 | |
| 13 | 2017 | 80 | |
| 14 | 2020 | 79 | |
| 15 | 2012 | 76 | |
| 16 | 2019 | 63 | |
| 17 | 2013 | 62 | |
| 18 | 2020 | 62 | |
| 19 | 2016 | 60 | |
| 20 | 2014 | 56 |
About Guy Assaker
Guy Assaker is a scholar working on Sociology and Political Science, Organizational Behavior and Human Resource Management, Marketing, Management of Technology and Innovation and Tourism, Leisure and Hospitality Management, having authored 59 papers that have together received 3.4k indexed citations. Recurring topics across this work include Diverse Aspects of Tourism Research (33 papers), Customer Service Quality and Loyalty (20 papers), Digital Marketing and Social Media (17 papers), Sport and Mega-Event Impacts (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers), Recreation, Leisure, Wilderness Management (7 papers), Entrepreneurship Studies and Influences (7 papers) and Environmental Sustainability in Business (7 papers). The work is most often cited by research in Marketing (1.1k citations), Organizational Behavior and Human Resource Management (999 citations), Tourism, Leisure and Hospitality Management (145 citations), Transportation (340 citations) and Sociology and Political Science (2.3k citations). Guy Assaker has collaborated with scholars based in Lebanon, Australia and France. Frequent co-authors include Rob Hallak, Peter O’Connor, Vincenzo Esposito Vinzi, Patrícia Oom do Valle, Graham Brown, Gary Howat, Andrew Smith, Craig Lee, Songshan Huang and Betty Weiler. Their work appears in journals such as Tourism Analysis, Journal of Travel Research, Journal Of Vacation Marketing, Journal of Hospitality Marketing & Management and Cornell Hospitality Quarterly.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.