Gerd Nufer
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Gender Studies top 5%
- Sports, Gender, and Society
Papers in
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- Sports, Gender, and Society 24
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- Digital Innovation in Industries 19
- Co-authors
- Matthias Sander (1 shared paper)Stefan Walzel (1 shared paper)Claudia Fantapié Altobelli (1 shared paper)Torsten Schlesinger (1 shared paper)Frank Daumann (2 shared papers)Siegfried Nagel (1 shared paper)Kamilla Swart (1 shared paper)Constantino Stavros (1 shared paper)
- Journals
- Management Review Quarterly (1 paper)International Journal of Sports Marketing and Sponsorship (1 paper)Journal of Physical Education and Sport (1 paper)Sport Business and Management An International Journal (1 paper)German Journal of Exercise and Sport Research (1 paper)
- Partner nations
- Germany
In The Last Decade
Gerd Nufer
48 papers receiving 250 citations
Peers
Comparison fields: 5 of 45
- Marketing 119
- Gender Studies 90
- Tourism, Leisure and Hospitality Management 13
- Management of Technology and Innovation 61
- Strategy and Management 83
Countries citing papers authored by Gerd Nufer
This map shows the geographic impact of Gerd Nufer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gerd Nufer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gerd Nufer more than expected).
Fields of papers citing papers by Gerd Nufer
This network shows the impact of papers produced by Gerd Nufer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gerd Nufer. The network helps show where Gerd Nufer may publish in the future.
Co-authors
The 12 scholars most cited alongside Gerd Nufer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 63 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2012 | 35 | |
| 2 | 2010 | 32 | |
| 3 | 2013 | 23 | |
| 4 | 2011 | 17 | |
| 5 | 2016 | 16 | |
| 6 | 2002 | 15 | |
| 7 | 2013 | 12 | |
| 8 | 2015 | 11 | |
| 9 | 2013 | 11 | |
| 10 | 2013 | 10 | |
| 11 | 2019 | 10 | |
| 12 | Ambush marketing in sports : theory and practice | 2013 | 8 |
| 13 | 2002 | 8 | |
| 14 | 2021 | 7 | |
| 15 | 2015 | 7 | |
| 16 | Marketing im Sport | 2013 | 7 |
| 17 | 2014 | 6 | |
| 18 | Analyzing the Effectiveness of Ambush Marketing With Google Search Data | 2014 | 5 |
| 19 | 2024 | 5 | |
| 20 | 2018 | 4 |
About Gerd Nufer
Gerd Nufer is a scholar working on Gender Studies, Management of Technology and Innovation, Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, having authored 63 papers that have together received 302 indexed citations. Recurring topics across this work include Sports, Gender, and Society (24 papers), Corporate Governance and Management (20 papers), Digital Innovation in Industries (19 papers), Consumer Behavior in Brand Consumption and Identification (11 papers), Sport and Mega-Event Impacts (10 papers), Sports Analytics and Performance (9 papers), Customer Service Quality and Loyalty (8 papers) and Marketing and Advertising Strategies (7 papers). The work is most often cited by research in Marketing (119 citations), Gender Studies (90 citations), Tourism, Leisure and Hospitality Management (13 citations), Management of Technology and Innovation (61 citations) and Strategy and Management (83 citations). Gerd Nufer has collaborated with scholars based in Germany. Frequent co-authors include Matthias Sander, Stefan Walzel, Claudia Fantapié Altobelli, Torsten Schlesinger, Frank Daumann, Siegfried Nagel, Kamilla Swart, Constantino Stavros, Matthew D. Shank and Brendon Knott. Their work appears in journals such as Management Review Quarterly, International Journal of Sports Marketing and Sponsorship, Journal of Physical Education and Sport, Sport Business and Management An International Journal and German Journal of Exercise and Sport Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.