Gerd Nufer
Impact in
- Marketing top 10%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Gender Studies top 10%
- Sports, Gender, and Society
Papers in
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- Sports, Gender, and Society 15
-
- Corporate Governance and Management 13
- Co-authors
- Siegfried Nagel (1 shared paper)Brendon Knott (1 shared paper)Frank Daumann (2 shared papers)Constantino Stavros (1 shared paper)Torsten Schlesinger (1 shared paper)Kamilla Swart (1 shared paper)Matthew D. Shank (1 shared paper)Claudia Fantapié Altobelli (1 shared paper)
- Journals
- International Journal of Sports Marketing and Sponsorship (1 paper)Management Review Quarterly (1 paper)Sport Business and Management An International Journal (1 paper)Innovative Marketing (1 paper)International journal of human movement and sports sciences (1 paper)
- Partner nations
- Germany
In The Last Decade
Gerd Nufer
34 papers receiving 171 citations
Peers
Comparison fields: 5 of 39
- Marketing 92
- Gender Studies 64
- Business and International Management 7
- Tourism, Leisure and Hospitality Management 4
- Sociology and Political Science 112
Countries citing papers authored by Gerd Nufer
This map shows the geographic impact of Gerd Nufer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gerd Nufer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gerd Nufer more than expected).
Fields of papers citing papers by Gerd Nufer
This network shows the impact of papers produced by Gerd Nufer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gerd Nufer. The network helps show where Gerd Nufer may publish in the future.
Co-authors
The 12 scholars most cited alongside Gerd Nufer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 41 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2010 | 30 | |
| 2 | 2012 | 30 | |
| 3 | 2013 | 22 | |
| 4 | 2016 | 15 | |
| 5 | 2015 | 8 | |
| 6 | 2013 | 8 | |
| 7 | 2019 | 7 | |
| 8 | 2021 | 5 | |
| 9 | 2013 | 5 | |
| 10 | 2014 | 5 | |
| 11 | 2002 | 5 | |
| 12 | Guerrilla marketing – structuring the manifestations and critical evaluation | 2013 | 4 |
| 13 | Ambush marketing in sports : theory and practice | 2013 | 4 |
| 14 | Analyzing the Effectiveness of Ambush Marketing With Google Search Data | 2014 | 4 |
| 15 | 2013 | 4 | |
| 16 | 2024 | 3 | |
| 17 | 2018 | 2 | |
| 18 | 2015 | 2 | |
| 19 | Marketing in sports | 2014 | 2 |
| 20 | 2011 | 2 |
About Gerd Nufer
Gerd Nufer is a scholar working on Gender Studies, Strategy and Management, Sociology and Political Science, Marketing and Management of Technology and Innovation, having authored 41 papers that have together received 185 indexed citations. Recurring topics across this work include Sports, Gender, and Society (15 papers), Corporate Governance and Management (13 papers), Digital Innovation in Industries (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers), Sports Analytics and Performance (8 papers), Sports Science and Education (6 papers), Sport and Mega-Event Impacts (6 papers) and Customer Service Quality and Loyalty (4 papers). The work is most often cited by research in Marketing (92 citations), Gender Studies (64 citations), Business and International Management (7 citations), Tourism, Leisure and Hospitality Management (4 citations) and Sociology and Political Science (112 citations). Gerd Nufer has collaborated with scholars based in Germany. Frequent co-authors include Siegfried Nagel, Brendon Knott, Frank Daumann, Constantino Stavros, Torsten Schlesinger, Kamilla Swart, Matthew D. Shank, Claudia Fantapié Altobelli, Matthias Sander and Mark G. Stewart. Their work appears in journals such as International Journal of Sports Marketing and Sponsorship, Management Review Quarterly, Sport Business and Management An International Journal, Innovative Marketing and International journal of human movement and sports sciences.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.