Gary Steiner
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
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- Technology Adoption and User Behaviour
Papers in
-
- Environmental Philosophy and Ethics 3
- Ecology, Conservation, and Geographical Studies 3
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- Philosophy, Ethics, and Existentialism 2
- Co-authors
- Robert J. Lavidge (3 shared papers)Bernard Berelson (6 shared papers)W. Phillips Davison (1 shared paper)Melvin L. Kohn (1 shared paper)Ralph H. Turner (1 shared paper)Ashley Montagu (1 shared paper)Torcuato S. Di Tella (1 shared paper)Dominique Lestel (1 shared paper)
- Journals
- The Journal of Business (2 papers)Journal of Marketing (2 papers)Population Studies (1 paper)The Journal of Higher Education (1 paper)Archiv für Geschichte der Philosophie (1 paper)
- Partner nations
- United States
In The Last Decade
Gary Steiner
26 papers receiving 2.3k citations
Gary Steiner's Hit Papers
Peers
Comparison fields: 5 of 138
- Marketing 1.3k
- Information Systems and Management 278
- Organizational Behavior and Human Resource Management 381
- Sociology and Political Science 1.2k
- Tourism, Leisure and Hospitality Management 42
Countries citing papers authored by Gary Steiner
This map shows the geographic impact of Gary Steiner's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gary Steiner with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gary Steiner more than expected).
Fields of papers citing papers by Gary Steiner
This network shows the impact of papers produced by Gary Steiner. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gary Steiner. The network helps show where Gary Steiner may publish in the future.
Co-authors
The 11 scholars most cited alongside Gary Steiner, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 32 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | A Model for Predictive Measurements of Advertising Effectiveness Hit paper breakdown → | 1961 | 1106 |
| 2 | A Model for Predictive Measurements of Advertising Effectiveness Hit paper breakdown → | 1961 | 611 |
| 3 | 1964 | 312 | |
| 4 | 2000 | 228 | |
| 5 | The creative organization | 1965 | 125 |
| 6 | 1965 | 118 | |
| 7 | 1967 | 90 | |
| 8 | 2005 | 67 | |
| 9 | 1966 | 40 | |
| 10 | 1966 | 40 | |
| 11 | The people look at television : a study of audience attitudes | 1963 | 40 |
| 12 | 1965 | 38 | |
| 13 | 2008 | 29 | |
| 14 | Animals and the Limits of Postmodernism | 2013 | 15 |
| 15 | 1998 | 5 | |
| 16 | 1961 | 5 | |
| 17 | 2011 | 4 | |
| 18 | 1968 | 4 | |
| 19 | 2015 | 3 | |
| 20 | 1965 | 2 |
About Gary Steiner
Gary Steiner is a scholar working on Nature and Landscape Conservation, Philosophy, Marketing, Management of Technology and Innovation and Sociology and Political Science, having authored 32 papers that have together received 2.9k indexed citations. Recurring topics across this work include Religion, Ecology, and Ethics (4 papers), Environmental Philosophy and Ethics (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Ecology, Conservation, and Geographical Studies (3 papers), Marketing and Advertising Strategies (2 papers), Management and Marketing Education (2 papers), Philosophy, Ethics, and Existentialism (2 papers) and History of Medicine Studies (1 paper). The work is most often cited by research in Marketing (1.3k citations), Information Systems and Management (278 citations), Organizational Behavior and Human Resource Management (381 citations), Sociology and Political Science (1.2k citations) and Tourism, Leisure and Hospitality Management (42 citations). Gary Steiner has collaborated with scholars based in United States. Frequent co-authors include Robert J. Lavidge, Bernard Berelson, W. Phillips Davison, Melvin L. Kohn, Ralph H. Turner, Ashley Montagu, Torcuato S. Di Tella, Dominique Lestel, Colin R. Bamford and Gerold Prauss. Their work appears in journals such as The Journal of Business, Journal of Marketing, Population Studies, The Journal of Higher Education and Archiv für Geschichte der Philosophie.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.