Garold Lantz
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
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- Wine Industry and Tourism
Papers in
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- Consumer Behavior in Brand Consumption and Identification 2
- Consumer Market Behavior and Pricing 1
- Consumer Retail Behavior Studies 1
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- Safety Warnings and Signage 1
- Human-Automation Interaction and Safety 1
- Co-authors
- Nguyễn Thị Tuyết (1 shared paper)
- Journals
- Journal of International Marketing (1 paper)ACR North American Advances (2 papers)ACR Asia-Pacific Advances (2 papers)
- Partner nations
- United States
In The Last Decade
Garold Lantz
6 papers receiving 238 citations
Peers
Comparison fields: 5 of 53
- Marketing 225
- Tourism, Leisure and Hospitality Management 25
- Organizational Behavior and Human Resource Management 65
- Social Psychology 48
- Sociology and Political Science 92
Countries citing papers authored by Garold Lantz
This map shows the geographic impact of Garold Lantz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Garold Lantz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Garold Lantz more than expected).
Fields of papers citing papers by Garold Lantz
This network shows the impact of papers produced by Garold Lantz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Garold Lantz. The network helps show where Garold Lantz may publish in the future.
Co-authors
The 1 scholars most cited alongside Garold Lantz, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Country of Origin and Ethnocentrism: an Analysis of Canadian and American Preferences Using Social Identity Theory | 1996 | 129 |
| 2 | 2003 | 113 | |
| 3 | An Examination of the Community Identity and Purchase Preferences Using the Social Identity Approach | 1998 | 39 |
| 4 | 2013 | 5 | |
| 5 | National Identity, Consumer Ethnocentrism and Product Preferences in Vietnam | 2002 | 4 |
| 6 | Business Gift Giving in Vietnam Within and Between Organizations | 2005 | 2 |
About Garold Lantz
Garold Lantz is a scholar working on Marketing, Social Psychology, Safety, Risk, Reliability and Quality, Food Science and Gender Studies, having authored 6 papers that have together received 292 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (2 papers), Consumer Market Behavior and Pricing (1 paper), Culinary Culture and Tourism (1 paper), Safety Warnings and Signage (1 paper), Consumer Retail Behavior Studies (1 paper), Media, Gender, and Advertising (1 paper), Human-Automation Interaction and Safety (1 paper) and Traffic and Road Safety (1 paper). The work is most often cited by research in Marketing (225 citations), Tourism, Leisure and Hospitality Management (25 citations), Organizational Behavior and Human Resource Management (65 citations), Social Psychology (48 citations) and Sociology and Political Science (92 citations). Garold Lantz has collaborated with scholars based in United States. Frequent co-authors include Nguyễn Thị Tuyết. Their work appears in journals such as Journal of International Marketing, ACR North American Advances and ACR Asia-Pacific Advances.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.