Dongdae Lee
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Packaging Perceptions and Trends
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- Wine Industry and Tourism
Papers in
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- Consumer Behavior in Brand Consumption and Identification 3
- Consumer Retail Behavior Studies 2
- Consumer Market Behavior and Pricing 2
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- Digital Marketing and Social Media 2
- Co-authors
- Gopala Ganesh (2 shared papers)Michael R. Hyman (2 shared papers)Audhesh K. Paswan (1 shared paper)
- Journals
- The Journal of Marketing Theory and Practice (1 paper)Journal of Global Marketing (1 paper)Journal of Brand Management (1 paper)International Marketing Review (1 paper)ACR North American Advances (2 papers)
- Partner nations
- United StatesSouth KoreaIndia
In The Last Decade
Dongdae Lee
6 papers receiving 274 citations
Peers
Comparison fields: 5 of 37
- Marketing 291
- Tourism, Leisure and Hospitality Management 37
- Organizational Behavior and Human Resource Management 77
- Strategy and Management 60
- Sociology and Political Science 99
Countries citing papers authored by Dongdae Lee
This map shows the geographic impact of Dongdae Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dongdae Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dongdae Lee more than expected).
Fields of papers citing papers by Dongdae Lee
This network shows the impact of papers produced by Dongdae Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dongdae Lee. The network helps show where Dongdae Lee may publish in the future.
Co-authors
The 3 scholars most cited alongside Dongdae Lee, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1999 | 162 | |
| 2 | 2009 | 78 | |
| 3 | 2008 | 46 | |
| 4 | Effects of Partitioned Country of Origin Information on Buyer Assessment of Binational Products | 1999 | 20 |
| 5 | 2009 | 14 | |
| 6 | Image Congruence and Attitudes Toward Private Brands | 2004 | 8 |
About Dongdae Lee
Dongdae Lee is a scholar working on Marketing, Sociology and Political Science, Strategy and Management, Information Systems and Information Systems and Management, having authored 6 papers that have together received 328 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (3 papers), Digital Marketing and Social Media (2 papers), Consumer Retail Behavior Studies (2 papers), Consumer Market Behavior and Pricing (2 papers), Technology and Data Analysis (1 paper), Technology Adoption and User Behaviour (1 paper), Wine Industry and Tourism (1 paper) and Merger and Competition Analysis (1 paper). The work is most often cited by research in Marketing (291 citations), Tourism, Leisure and Hospitality Management (37 citations), Organizational Behavior and Human Resource Management (77 citations), Strategy and Management (60 citations) and Sociology and Political Science (99 citations). Dongdae Lee has collaborated with scholars based in United States, South Korea and India. Frequent co-authors include Gopala Ganesh, Michael R. Hyman and Audhesh K. Paswan. Their work appears in journals such as The Journal of Marketing Theory and Practice, Journal of Global Marketing, Journal of Brand Management, International Marketing Review and ACR North American Advances.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.