Fred E. Bronner
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Consumer Behavior and Marketing Influence
- Sociology and Political Science top 0.5%
- Digital Marketing and Social Media
- Diverse Aspects of Tourism Research
Papers in
- Marketing 13
- Consumer Behavior and Marketing Influence 5
- Consumer Behavior in Brand Consumption and Identification 5
- Marketing and Advertising Strategies 4
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- Digital Marketing and Social Media 15
- Diverse Aspects of Tourism Research 13
- Co-authors
- Robert de Hoog (24 shared papers)Peter C. Neijens (9 shared papers)Hilde A. M. Voorveld (3 shared papers)Lotte M. Willemsen (6 shared papers)Guda van Noort (1 shared paper)Daniël G. Muntinga (1 shared paper)Jan A. de Ridder (1 shared paper)Edith G. Smit (4 shared papers)
- Journals
- International Journal of Market Research (7 papers)Journal of Travel Research (3 papers)Journal of Computer-Mediated Communication (2 papers)Tourism Management (2 papers)Annals of Tourism Research (2 papers)
- Partner nations
- Netherlands
In The Last Decade
Fred E. Bronner
39 papers receiving 2.3k citations
Fred E. Bronner's Hit Papers
Peers
Comparison fields: 5 of 77
- Marketing 409
- Sociology and Political Science 1.8k
- Communication 100
- Organizational Behavior and Human Resource Management 134
- Information Systems and Management 66
Countries citing papers authored by Fred E. Bronner
This map shows the geographic impact of Fred E. Bronner's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Fred E. Bronner with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Fred E. Bronner more than expected).
Fields of papers citing papers by Fred E. Bronner
This network shows the impact of papers produced by Fred E. Bronner. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Fred E. Bronner. The network helps show where Fred E. Bronner may publish in the future.
Co-authors
The 9 scholars most cited alongside Fred E. Bronner, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 40 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type Hit paper breakdown → | 2018 | 540 |
| 2 | Vacationers and eWOM: Who Posts, and Why, Where, and What? Hit paper breakdown → | 2010 | 406 |
| 3 | “Highly Recommended!” The Content Characteristics and Perceived Usefulness of Online Consumer Reviews Hit paper breakdown → | 2011 | 314 |
| 4 | 2007 | 167 | |
| 5 | 2010 | 125 | |
| 6 | 2012 | 125 | |
| 7 | 2008 | 94 | |
| 8 | 2006 | 78 | |
| 9 | 2018 | 68 | |
| 10 | 2011 | 61 | |
| 11 | 2007 | 49 | |
| 12 | 2014 | 48 | |
| 13 | 2014 | 43 | |
| 14 | 2016 | 38 | |
| 15 | 2013 | 37 | |
| 16 | 2013 | 36 | |
| 17 | 2018 | 30 | |
| 18 | 2016 | 25 | |
| 19 | 2007 | 22 | |
| 20 | 2011 | 21 |
About Fred E. Bronner
Fred E. Bronner is a scholar working on Marketing, Sociology and Political Science, General Decision Sciences, Social Psychology and Management Information Systems, having authored 40 papers that have together received 2.4k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (15 papers), Diverse Aspects of Tourism Research (13 papers), Consumer Behavior and Marketing Influence (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), Marketing and Advertising Strategies (4 papers), Recreation, Leisure, Wilderness Management (3 papers), Decision-Making and Behavioral Economics (2 papers) and Electoral Systems and Political Participation (2 papers). The work is most often cited by research in Marketing (409 citations), Sociology and Political Science (1.8k citations), Communication (100 citations), Organizational Behavior and Human Resource Management (134 citations) and Information Systems and Management (66 citations). Fred E. Bronner has collaborated with scholars based in Netherlands. Frequent co-authors include Robert de Hoog, Peter C. Neijens, Hilde A. M. Voorveld, Lotte M. Willemsen, Guda van Noort, Daniël G. Muntinga, Jan A. de Ridder, Edith G. Smit and Patrick De Pelsmacker. Their work appears in journals such as International Journal of Market Research, Journal of Travel Research, Journal of Computer-Mediated Communication, Tourism Management and Annals of Tourism Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.