Eunju Ko
About
Eunju Ko is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, Eunju Ko has authored 160 papers receiving a total of 6.1k indexed citations (citations by other indexed papers that have themselves been cited), including 137 papers in Marketing, 68 papers in Sociology and Political Science and 47 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Eunju Ko’s work include Consumer Behavior in Brand Consumption and Identification (96 papers), Digital Marketing and Social Media (63 papers) and Consumer Perception and Purchasing Behavior (46 papers). Eunju Ko is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (96 papers), Digital Marketing and Social Media (63 papers) and Consumer Perception and Purchasing Behavior (46 papers). Eunju Ko collaborates with scholars based in South Korea, United States and New Zealand. Eunju Ko's co-authors include Kyung Hoon Kim, Heeju Chae, Sang Jin Kim, Pekka Mattila and Charles R. Taylor and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Product Innovation Management.
In The Last Decade
Fields of papers citing papers by Eunju Ko
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Eunju Ko. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Eunju Ko may publish in the future.
Countries citing papers authored by Eunju Ko
Since SpecializationCitations
This map shows the geographic impact of Eunju Ko's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eunju Ko with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eunju Ko more than expected).
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