David L. Mothersbaugh

About

David L. Mothersbaugh is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, David L. Mothersbaugh has authored 29 papers receiving a total of 3.5k indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 10 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. Recurrent topics in David L. Mothersbaugh’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Retail Behavior Studies (9 papers). David L. Mothersbaugh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Retail Behavior Studies (9 papers). David L. Mothersbaugh collaborates with scholars based in United States, United Kingdom and Canada. David L. Mothersbaugh's co-authors include Sharon E. Beatty, Michael A. Jones, George R. Franke, Bruce A. Huhmann and Sijun Wang and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Fields of papers citing papers by David L. Mothersbaugh

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by David L. Mothersbaugh. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where David L. Mothersbaugh may publish in the future.

Countries citing papers authored by David L. Mothersbaugh

Since Specialization

Citations

This map shows the geographic impact of David L. Mothersbaugh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David L. Mothersbaugh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David L. Mothersbaugh more than expected).

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Dae In Kim Breakdown of academic impact, for papers by Paul Watzlawick Breakdown of academic impact, for papers by Robert Sjöback Breakdown of academic impact, for papers by Lisa Sevenich Breakdown of academic impact, for papers by Mei-Ling Chen Breakdown of academic impact, for papers by Svenja Warratz Breakdown of academic impact, for papers by Mustafa İnallı Breakdown of academic impact, for papers by Piero Pileri