David L. Mothersbaugh

29 papers and 3.5k indexed citations i.

David L. Mothersbaugh has authored 29 papers that have received a total of 3.5k indexed citations. This includes 20 papers in Marketing, 10 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Retail Behavior Studies (9 papers). David L. Mothersbaugh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Retail Behavior Studies (9 papers) and collaborates with scholars based in United States, United Kingdom and Canada. David L. Mothersbaugh's co-authors include Sharon E. Beatty, Michael A. Jones, George R. Franke, Bruce A. Huhmann and Lawrence Feick and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of the Academy of Marketing Science.