Daisy Lee
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
-
- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 10
- Impact of Technology on Adolescents 4
-
- Environmental Sustainability in Business 5
- Consumer Behavior in Brand Consumption and Identification 4
- Co-authors
- Peggy M. L. Ng (9 shared papers)Calvin Wan (11 shared papers)Tai Ming Wut (9 shared papers)Stephanie W. Lee (3 shared papers)Sharyn Rundle‐Thiele (7 shared papers)Phoebe Wong (3 shared papers)Svetlana Bogomolova (1 shared paper)Wilson K.S. Leung (1 shared paper)
- Journals
- Journal of Marketing Management (2 papers)Sustainability (2 papers)Sustainable Futures (2 papers)Vaccines (2 papers)International Journal of Environmental Research and Public Health (1 paper)
- Partner nations
- Hong KongUnited KingdomAustralia
In The Last Decade
Daisy Lee
30 papers receiving 408 citations
Daisy Lee's Hit Papers
Peers
Comparison fields: 5 of 87
- Marketing 115
- Information Systems and Management 70
- Sociology and Political Science 175
- Health 23
- Organizational Behavior and Human Resource Management 30
Countries citing papers authored by Daisy Lee
This map shows the geographic impact of Daisy Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Daisy Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Daisy Lee more than expected).
Fields of papers citing papers by Daisy Lee
This network shows the impact of papers produced by Daisy Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Daisy Lee. The network helps show where Daisy Lee may publish in the future.
Co-authors
The 25 scholars most cited alongside Daisy Lee, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 33 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 56 | |
| 2 | 2019 | 40 | |
| 3 | The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors Hit paper breakdown → | 2024 | 39 |
| 4 | 2021 | 31 | |
| 5 | 2022 | 30 | |
| 6 | 2021 | 30 | |
| 7 | 2018 | 24 | |
| 8 | 2023 | 20 | |
| 9 | 2022 | 19 | |
| 10 | 2019 | 17 | |
| 11 | 2023 | 14 | |
| 12 | 2022 | 14 | |
| 13 | 2024 | 12 | |
| 14 | 2020 | 10 | |
| 15 | 2022 | 9 | |
| 16 | 2023 | 9 | |
| 17 | 2021 | 8 | |
| 18 | 2020 | 7 | |
| 19 | 2005 | 6 | |
| 20 | 2022 | 6 |
About Daisy Lee
Daisy Lee is a scholar working on Sociology and Political Science, Marketing, Information Systems and Management, Epidemiology and Food Science, having authored 33 papers that have together received 428 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (10 papers), Environmental Sustainability in Business (5 papers), Technology Adoption and User Behaviour (5 papers), Impact of Technology on Adolescents (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Food Waste Reduction and Sustainability (3 papers), Environmental Education and Sustainability (3 papers) and Influenza Virus Research Studies (3 papers). The work is most often cited by research in Marketing (115 citations), Information Systems and Management (70 citations), Sociology and Political Science (175 citations), Health (23 citations) and Organizational Behavior and Human Resource Management (30 citations). Daisy Lee has collaborated with scholars based in Hong Kong, United Kingdom and Australia. Frequent co-authors include Peggy M. L. Ng, Calvin Wan, Tai Ming Wut, Stephanie W. Lee, Sharyn Rundle‐Thiele, Phoebe Wong, Svetlana Bogomolova, Wilson K.S. Leung, Jing Xu and Tiffany C. H. Leung. Their work appears in journals such as Journal of Marketing Management, Sustainability, Sustainable Futures, Vaccines and International Journal of Environmental Research and Public Health.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.