Vijay Victor

21 papers and 216 indexed citations i.

Vijay Victor has authored 21 papers that have received a total of 216 indexed citations. This includes 9 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (4 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Vijay Victor is often cited by papers focused on Technology Adoption and User Behaviour (4 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in India, Hungary and Malaysia. Vijay Victor's co-authors include Robert Jeyakumar Nathan, Mária Fekete-Farkas, Daniel Meyer, Janusz Grabara and Sebastian Kot and has published in prestigious journals such as PLoS ONE, Foods and International Journal of Consumer Studies.