Vijay Victor

23 papers and 225 indexed citations i.

Vijay Victor has authored 23 papers that have received a total of 225 indexed citations. This includes 9 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Vijay Victor is often cited by papers focused on Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in India, Malaysia and Hungary. Vijay Victor's co-authors include Mária Fekete-Farkas, Robert Jeyakumar Nathan, Janusz Grabara, Daniel Meyer and Poh Kiat Ng and has published in prestigious journals such as PLoS ONE, Foods and International Journal of Consumer Studies.