Dag Bennett

543 citations
21 papers · 324 · h-index 10

Impact in

  • Marketing top 5%
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Consumer Market Behavior and Pricing
    • Innovation and Socioeconomic Development

Papers in

    • Consumer Market Behavior and Pricing 7
    • Consumer Behavior in Brand Consumption and Identification 5
    • Consumer Retail Behavior Studies 3
    • Service and Product Innovation 3
    • Innovation Diffusion and Forecasting 6

Dag Bennett

20 papers receiving 306 citations

Peers

Dag Bennett
Comparison fields: 5 of 71
  • Marketing 166
  • Business and International Management 23
  • Tourism, Leisure and Hospitality Management 12
  • Organizational Behavior and Human Resource Management 77
  • Information Systems and Management 28
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Countries citing papers authored by Dag Bennett

Since Specialization
Citations

This map shows the geographic impact of Dag Bennett's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dag Bennett with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dag Bennett more than expected).

Fields of papers citing papers by Dag Bennett

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Dag Bennett. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dag Bennett. The network helps show where Dag Bennett may publish in the future.

Co-authors

The 11 scholars most cited alongside Dag Bennett, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Dag Bennett Line = papers co-authored together Dag Bennett links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 21 papers — load more, or switch the sort, to bring in the rest.

#Work
1 201456
2 201955
3 202236
4 201732
5 201927
6
Sustainable smart cities: creating spaces for technological, social and business development
201723
7 201013
8 200813
9 201512
10 201911
11
Two Purchase Analysis of Brand Loyalty among Petrol Buyers
20008
12 20218
13 19968
14
Omni-channel customer experience: An investigation into the use of digital technology in physical stores and its impact on the consumer's decision-making process
20158
15 20045
16
Loyalty Deficits for Small Share Brands
20173
17
Think Category Not Brand to Break through at the Bottom-of-the-Pyramid (BOP)
20192
18
A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets
20192
19
Is a visual worth more than a thousand words? An investigation into brand engagement and social shopping on visual social media
20161
20
What long term measures can tell us about brand loyalty
20171

About Dag Bennett

Dag Bennett is a scholar working on Marketing, Management Science and Operations Research, Business and International Management, Sociology and Political Science and Economics and Econometrics, having authored 21 papers that have together received 324 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (7 papers), Innovation Diffusion and Forecasting (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), Innovation and Socioeconomic Development (4 papers), Consumer Retail Behavior Studies (3 papers), Digital Marketing and Social Media (3 papers), Service and Product Innovation (3 papers) and Advanced Text Analysis Techniques (2 papers). The work is most often cited by research in Marketing (166 citations), Business and International Management (23 citations), Tourism, Leisure and Hospitality Management (12 citations), Organizational Behavior and Human Resource Management (77 citations) and Information Systems and Management (28 citations). Dag Bennett has collaborated with scholars based in United Kingdom, Spain and Australia. Frequent co-authors include José Ramón Saura, Zhibin Lin, Charles Graham, Belém Barbosa, Ana Reyes-Menéndez, Marta Peris‐Ortiz, Rachel Kennedy, G. J. Goodhardt, Zachary William Anesbury and María Clemente. Their work appears in journals such as Australasian Marketing Journal (AMJ), International Marketing Review, Journal of Consumer Behaviour, Applied Sciences and Business Horizons.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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