Cornelia Pechmann
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Applied Psychology top 0.5%
- Behavioral Health and Interventions
Papers in
- Marketing 35
- Consumer Behavior in Brand Consumption and Identification 29
- Service and Product Innovation 8
- Consumer Market Behavior and Pricing 6
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- Digital Marketing and Social Media 10
- Co-authors
- S. Ratneshwar (6 shared papers)David W. Stewart (5 shared papers)Guangzhi Zhao (3 shared papers)Ellen Reibling (4 shared papers)Simone Pettigrew (3 shared papers)David Glen Mick (3 shared papers)Chuan‐Fong Shih (2 shared papers)Marvin E. Goldberg (1 shared paper)
- Journals
- Journal of Consumer Psychology (11 papers)Journal of Marketing Research (6 papers)Journal of Public Policy & Marketing (6 papers)Journal of Consumer Research (6 papers)Journal of Marketing (5 papers)
- Partner nations
- United StatesChinaCanada
In The Last Decade
Cornelia Pechmann
92 papers receiving 4.5k citations
Cornelia Pechmann's Hit Papers
Peers
Comparison fields: 5 of 132
- Marketing 2.2k
- Applied Psychology 1.0k
- General Decision Sciences 155
- Literature and Literary Theory 649
- Tourism, Leisure and Hospitality Management 82
Countries citing papers authored by Cornelia Pechmann
This map shows the geographic impact of Cornelia Pechmann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Cornelia Pechmann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Cornelia Pechmann more than expected).
Fields of papers citing papers by Cornelia Pechmann
This network shows the impact of papers produced by Cornelia Pechmann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Cornelia Pechmann. The network helps show where Cornelia Pechmann may publish in the future.
Co-authors
The 25 scholars most cited alongside Cornelia Pechmann, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 95 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Transformative Consumer Research for Personal and Collective Well-Being Hit paper breakdown → | 2012 | 473 |
| 2 | 2003 | 394 | |
| 3 | 1988 | 280 | |
| 4 | 2007 | 271 | |
| 5 | 2005 | 263 | |
| 6 | 1990 | 221 | |
| 7 | 1999 | 205 | |
| 8 | 1991 | 188 | |
| 9 | 2002 | 164 | |
| 10 | 1996 | 163 | |
| 11 | 2001 | 146 | |
| 12 | 1994 | 139 | |
| 13 | 2019 | 129 | |
| 14 | 1992 | 122 | |
| 15 | 2006 | 102 | |
| 16 | 1992 | 94 | |
| 17 | 1999 | 93 | |
| 18 | 2011 | 88 | |
| 19 | 2000 | 76 | |
| 20 | 2013 | 74 |
About Cornelia Pechmann
Cornelia Pechmann is a scholar working on Marketing, Sociology and Political Science, Applied Psychology, Physiology and Literature and Literary Theory, having authored 95 papers that have together received 5.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (29 papers), Behavioral Health and Interventions (19 papers), Smoking Behavior and Cessation (16 papers), Media Influence and Health (14 papers), Digital Marketing and Social Media (10 papers), Service and Product Innovation (8 papers), Wine Industry and Tourism (6 papers) and Consumer Market Behavior and Pricing (6 papers). The work is most often cited by research in Marketing (2.2k citations), Applied Psychology (1.0k citations), General Decision Sciences (155 citations), Literature and Literary Theory (649 citations) and Tourism, Leisure and Hospitality Management (82 citations). Cornelia Pechmann has collaborated with scholars based in United States, China and Canada. Frequent co-authors include S. Ratneshwar, David W. Stewart, Guangzhi Zhao, Ellen Reibling, Simone Pettigrew, David Glen Mick, Chuan‐Fong Shih, Marvin E. Goldberg, Judith J. Prochaska and Sandra E. Loughlin. Their work appears in journals such as Journal of Consumer Psychology, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of Consumer Research and Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.