Conor Heath

819 citations
11 papers · 614 · h-index 5

Impact in

Papers in

Conor Heath

9 papers receiving 560 citations

Peers

Conor Heath
Comparison fields: 5 of 51
  • General Decision Sciences 73
  • Finance 341
  • Accounting 263
  • Marketing 113
  • Economics and Econometrics 211
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Citations per year

Countries citing papers authored by Conor Heath

Since Specialization
Citations

This map shows the geographic impact of Conor Heath's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Conor Heath with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Conor Heath more than expected).

Fields of papers citing papers by Conor Heath

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Conor Heath. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Conor Heath. The network helps show where Conor Heath may publish in the future.

Co-authors

The 9 scholars most cited alongside Conor Heath, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Conor Heath Line = papers co-authored together Conor Heath links everyone, so they are left out of the graph.

All Works

11 of 11 papers shown
#Work
1 1999424
2
Product Category Dependent Consumer Preferences for Online and Offline Shopping Features and Their Influence on Multi-Channel Retail Alliances.
2003118
3
Movie Stars and Authors As Brand Names: Measuring Brand Equity in Experiential Products
199732
4 202321
5 202310
6 20243
7 20252
8
PICTURE THE NUMBERS: A CONCEPTUAL ILLUSTRATION OF LINKING MARGINAL REASONING, MARKETING ACTIONS, AND PRO FORMA CVP ANALYSIS WITH A SPREADSHEET PICTURE
20092
9 20051
10 20231
11 20260

About Conor Heath

Conor Heath is a scholar working on Marketing, Clinical Psychology, Sociology and Political Science, Control and Systems Engineering and Finance, having authored 11 papers that have together received 614 indexed citations. Recurring topics across this work include Gambling Behavior and Treatments (3 papers), Digital Marketing and Social Media (2 papers), Consumer Market Behavior and Pricing (2 papers), Experimental Behavioral Economics Studies (1 paper), Media, Gender, and Advertising (1 paper), Sharing Economy and Platforms (1 paper), Management and Marketing Education (1 paper) and Accounting Education and Careers (1 paper). The work is most often cited by research in General Decision Sciences (73 citations), Finance (341 citations), Accounting (263 citations), Marketing (113 citations) and Economics and Econometrics (211 citations). Conor Heath has collaborated with scholars based in United Kingdom, United States and Australia. Frequent co-authors include Steven J. Huddart, Aron M. Levin, Irwin P. Levin, Philip Newall, José Luis Saavedra Torres, Paula Louise Bush, Alex Russell, Mark Sena and Michael A. Webb. Their work appears in journals such as The Quarterly Journal of Economics, Current Addiction Reports, Addiction, Journal of Public Health and Journal of Behavioral Addictions.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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