Bruce L. Stern

About

Bruce L. Stern is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Accounting. According to data from OpenAlex, Bruce L. Stern has authored 24 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 3 papers in Organizational Behavior and Human Resource Management and 3 papers in Accounting. Recurrent topics in Bruce L. Stern’s work include Consumer Behavior in Brand Consumption and Identification (3 papers), Media, Gender, and Advertising (3 papers) and Management and Marketing Education (3 papers). Bruce L. Stern is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Media, Gender, and Advertising (3 papers) and Management and Marketing Education (3 papers). Bruce L. Stern collaborates with scholars based in United States. Bruce L. Stern's co-authors include Alan J. Resnik, Ronald F. Bush, Edward L. Grubb, Scott Dawson and Robert R. Harmon and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Advertising.

In The Last Decade

Fields of papers citing papers by Bruce L. Stern

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Bruce L. Stern. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Bruce L. Stern may publish in the future.

Countries citing papers authored by Bruce L. Stern

Since Specialization

Citations

This map shows the geographic impact of Bruce L. Stern's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruce L. Stern with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruce L. Stern more than expected).

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