Bridgette M. Braig

3 papers and 1.1k indexed citations i.

Bridgette M. Braig is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Social Psychology. According to data from OpenAlex, Bridgette M. Braig has authored 3 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 2 papers in Organizational Behavior and Human Resource Management, 2 papers in Marketing and 1 paper in Social Psychology. Recurrent topics in Bridgette M. Braig’s work include Customer Service Quality and Loyalty (2 papers), Attachment and Relationship Dynamics (1 paper) and Consumer Behavior in Brand Consumption and Identification (1 paper). Bridgette M. Braig is often cited by papers focused on Customer Service Quality and Loyalty (2 papers), Attachment and Relationship Dynamics (1 paper) and Consumer Behavior in Brand Consumption and Identification (1 paper). Bridgette M. Braig collaborates with scholars based in United States. Bridgette M. Braig's co-authors include Donald R. Lichtenstein, Minette E. Drumwright and Peggy Sue Loroz and has published in prestigious journals such as Journal of Marketing, Psychology and Marketing and Marketing Education Review.