Boying Li
Impact in
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
- Marketing top 1%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
Papers in
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- Technology Adoption and User Behaviour 14
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- Consumer Market Behavior and Pricing 5
- Co-authors
- Alain Yee‐Loong Chong (19 shared papers)Fangfang Hou (15 shared papers)Zhengzhi Guan (13 shared papers)Eugene Ch’ng (4 shared papers)Wangyue Zhou (3 shared papers)Martin J. Liu (2 shared papers)Ewelina Lacka (1 shared paper)Hing Kai Chan (1 shared paper)
- Journals
- Journal of the Association for Information Systems (8 papers)Industrial Management & Data Systems (4 papers)Internet Research (2 papers)International Journal of Operations & Production Management (2 papers)Information Systems Journal (2 papers)
- Partner nations
- ChinaUnited KingdomAustralia
In The Last Decade
Boying Li
46 papers receiving 1.7k citations
Boying Li's Hit Papers
Peers
Comparison fields: 5 of 94
- Information Systems and Management 596
- Marketing 644
- Management Information Systems 263
- Organizational Behavior and Human Resource Management 280
- Sociology and Political Science 942
Countries citing papers authored by Boying Li
This map shows the geographic impact of Boying Li's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Boying Li with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Boying Li more than expected).
Fields of papers citing papers by Boying Li
This network shows the impact of papers produced by Boying Li. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Boying Li. The network helps show where Boying Li may publish in the future.
Co-authors
The 25 scholars most cited alongside Boying Li, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 47 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Factors influencing people’s continuous watching intention and consumption intention in live streaming Hit paper breakdown → | 2019 | 282 |
| 2 | 2015 | 168 | |
| 3 | 2016 | 144 | |
| 4 | 2018 | 140 | |
| 5 | 2019 | 128 | |
| 6 | What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model Hit paper breakdown → | 2021 | 124 |
| 7 | 2019 | 105 | |
| 8 | 2018 | 96 | |
| 9 | 2016 | 83 | |
| 10 | 2019 | 69 | |
| 11 | 2021 | 46 | |
| 12 | 2016 | 46 | |
| 13 | What drives people to purchase virtual gifts in live streaming? The mediating role of flow | 2018 | 43 |
| 14 | 2017 | 31 | |
| 15 | 2019 | 24 | |
| 16 | 2023 | 18 | |
| 17 | 2022 | 17 | |
| 18 | 2023 | 17 | |
| 19 | 2022 | 15 | |
| 20 | 2024 | 14 |
About Boying Li
Boying Li is a scholar working on Information Systems and Management, Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management and Strategy and Management, having authored 47 papers that have together received 1.7k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (18 papers), Technology Adoption and User Behaviour (14 papers), Customer Service Quality and Loyalty (6 papers), Consumer Market Behavior and Pricing (5 papers), Impact of Technology on Adolescents (3 papers), Sustainable Supply Chain Management (3 papers), Innovation and Knowledge Management (3 papers) and Infrastructure Resilience and Vulnerability Analysis (3 papers). The work is most often cited by research in Information Systems and Management (596 citations), Marketing (644 citations), Management Information Systems (263 citations), Organizational Behavior and Human Resource Management (280 citations) and Sociology and Political Science (942 citations). Boying Li has collaborated with scholars based in China, United Kingdom and Australia. Frequent co-authors include Alain Yee‐Loong Chong, Fangfang Hou, Zhengzhi Guan, Eugene Ch’ng, Wangyue Zhou, Martin J. Liu, Ewelina Lacka, Hing Kai Chan, Haijun Bao and Eric W.T. Ngai. Their work appears in journals such as Journal of the Association for Information Systems, Industrial Management & Data Systems, Internet Research, International Journal of Operations & Production Management and Information Systems Journal.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.