Borham Yoon

556 citations
19 papers · 412 · h-index 7

Impact in

  • Marketing top 5%
    • Environmental Sustainability in Business
    • Consumer Retail Behavior Studies
    • Consumer Behavior in Brand Consumption and Identification
    • Corporate Social Responsibility Reporting

Papers in

    • Environmental Sustainability in Business 4
    • Consumer Retail Behavior Studies 3
    • Food Waste Reduction and Sustainability 3

Borham Yoon

14 papers receiving 388 citations

Peers

Borham Yoon
Comparison fields: 5 of 58
  • Marketing 233
  • Strategy and Management 156
  • Business and International Management 14
  • Organizational Behavior and Human Resource Management 65
  • Information Systems and Management 42
Replace Kwang Sing Ngui with:
Kwang Sing Ngui Malaysia
Wai Jin Lee Australia
Balakrishna Grandhi United Arab Emirates
Antonio Iazzi Italy
Vishnu Parmar Pakistan
Louis A. Tucci United States
Azizah Omar Malaysia
Jorge Vera Martínez Mexico
Matteo Corciolani Italy
Borham Yoon relative to Kwang Sing Ngui Malaysia Kwang Sing Ngui's profile →
Citations per field
00.5×3.5×
Kwang Sing Ngui · 1×
Citations per year

Countries citing papers authored by Borham Yoon

Since Specialization
Citations

This map shows the geographic impact of Borham Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Borham Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Borham Yoon more than expected).

Fields of papers citing papers by Borham Yoon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Borham Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Borham Yoon. The network helps show where Borham Yoon may publish in the future.

Co-authors

The 14 scholars most cited alongside Borham Yoon, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Borham Yoon Line = papers co-authored together Borham Yoon links everyone, so they are left out of the graph.

All Works

19 of 19 papers shown
#Work
1 2018182
2 202179
3 201757
4 202025
5 202025
6 20219
7 20237
8 20246
9 20254
10 20224
11 20233
12 20123
13 20232
14 20242
15 20242
16 20211
17 20011
18 20250
19 20200

About Borham Yoon

Borham Yoon is a scholar working on Marketing, Food Science, Public Health, Environmental and Occupational Health, Organizational Behavior and Human Resource Management and Strategy and Management, having authored 19 papers that have together received 412 indexed citations. Recurring topics across this work include Environmental Sustainability in Business (4 papers), Consumer Attitudes and Food Labeling (3 papers), Food Waste Reduction and Sustainability (3 papers), Consumer Retail Behavior Studies (3 papers), Customer Service Quality and Loyalty (3 papers), Corporate Social Responsibility Reporting (2 papers), Environmental Education and Sustainability (2 papers) and Diverse Educational Innovations Studies (2 papers). The work is most often cited by research in Marketing (233 citations), Strategy and Management (156 citations), Business and International Management (14 citations), Organizational Behavior and Human Resource Management (65 citations) and Information Systems and Management (42 citations). Borham Yoon has collaborated with scholars based in South Korea and United States. Frequent co-authors include Yeasun Chung, Dong‐Soo Lee, Eun-Kyong Choi, Hayeon Choi, Hyun-Woo Joung, Sewon Min, Heejin Lim, Kiwon Lee, Ju Yeon Park and Sejin Ha. Their work appears in journals such as Sustainability, Food Quality and Preference, International Journal of Hospitality Management, Journal of Hospitality and Tourism Management and Journal of Nutrition Education and Behavior.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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