Birgit Leisen

8 papers and 513 indexed citations i.

Birgit Leisen has authored 8 papers that have received a total of 513 indexed citations. This includes 7 papers in Organizational Behavior and Human Resource Management, 4 papers in Sociology and Political Science and 3 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (7 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Digital Marketing and Social Media (2 papers). Birgit Leisen is often cited by papers focused on Customer Service Quality and Loyalty (7 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United States and Latvia. Birgit Leisen's co-authors include Michael R. Hyman, Robert D. Winsor, Bryan Lilly, Charles M. Vance and Mark Leach and has published in prestigious journals such as Journal of Business Research, Journal of Services Marketing and Journal of Marketing Education.