Bill Chitty
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in
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- Consumer Behavior in Brand Consumption and Identification 3
- Marketing and Advertising Strategies 3
- Consumer Retail Behavior Studies 2
- Sharing Economy and Platforms 1
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- Digital Marketing and Social Media 3
- Co-authors
- Steven Ward (3 shared papers)Steven D’Alessandro (1 shared paper)Geoffrey N. Soutar (1 shared paper)Michael R. Solomon (1 shared paper)Terence A. Shimp (3 shared papers)Michael Valos (1 shared paper)Nigel P. Barker (3 shared papers)J. Craig Andrews (3 shared papers)
- Journals
- Journal of Marketing Communications (1 paper)Psychology and Marketing (1 paper)Marketing Intelligence & Planning (1 paper)UWA Profiles and Research Repository (University of Western Australia) (1 paper)QUT ePrints (Queensland University of Technology) (2 papers)
In The Last Decade
Bill Chitty
8 papers receiving 266 citations
Peers
Comparison fields: 5 of 52
- Marketing 165
- Organizational Behavior and Human Resource Management 137
- Information Systems and Management 60
- Sociology and Political Science 172
- Tourism, Leisure and Hospitality Management 4
Countries citing papers authored by Bill Chitty
This map shows the geographic impact of Bill Chitty's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bill Chitty with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bill Chitty more than expected).
Fields of papers citing papers by Bill Chitty
This network shows the impact of papers produced by Bill Chitty. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bill Chitty. The network helps show where Bill Chitty may publish in the future.
Co-authors
The 11 scholars most cited alongside Bill Chitty, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2007 | 149 | |
| 2 | 2005 | 66 | |
| 3 | 2011 | 63 | |
| 4 | Is The European Customer Satisfaction Index Model Applicable to Tertiary Education | 2004 | 19 |
| 5 | Real Marketing: The People, The Choices | 2012 | 2 |
| 6 | How locus of control influences students' e-satisfaction with self service technology in higher education | 2009 | 1 |
| 7 | Integrated marketing communications (5th Asia-Pacific edition) | 2018 | 1 |
| 8 | Integrated marketing communications, 4th Edition | 2015 | 1 |
| 9 | Integrated Marketing Communications.[ 6th ed.] | 2021 | 0 |
About Bill Chitty
Bill Chitty is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Clinical Psychology and Communication, having authored 9 papers that have together received 302 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (3 papers), Digital Marketing and Social Media (3 papers), Marketing and Advertising Strategies (3 papers), Consumer Retail Behavior Studies (2 papers), Corporate Identity and Reputation (1 paper), Sharing Economy and Platforms (1 paper) and Media, Gender, and Advertising (1 paper). The work is most often cited by research in Marketing (165 citations), Organizational Behavior and Human Resource Management (137 citations), Information Systems and Management (60 citations), Sociology and Political Science (172 citations) and Tourism, Leisure and Hospitality Management (4 citations). Bill Chitty has collaborated with scholars based in Australia and Japan. Frequent co-authors include Steven Ward, Steven D’Alessandro, Geoffrey N. Soutar, Michael R. Solomon, Terence A. Shimp, Michael Valos, Nigel P. Barker, J. Craig Andrews, Andrew Hughes and Greg W. Marshall. Their work appears in journals such as Journal of Marketing Communications, Psychology and Marketing, Marketing Intelligence & Planning, UWA Profiles and Research Repository (University of Western Australia) and QUT ePrints (Queensland University of Technology).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.