Fernando R. Jiménez
About
Fernando R. Jiménez has authored 19 papers that have received a total of 619 indexed citations.
This includes 16 papers in Marketing, 12 papers in Sociology and Political Science and 4 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (4 papers). Fernando R. Jiménez is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United States, India and China. Fernando R. Jiménez's co-authors include Kevin E. Voss, Mayoor Mohan, Bashar S. Gammoh, Sandra Praxmarer and G. Shainesh and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Service Research.
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