Xiang Fang

57 papers and 1.3k indexed citations i.

About

Xiang Fang is a scholar working on Marketing, Management Information Systems and Sociology and Political Science. According to data from OpenAlex, Xiang Fang has authored 57 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 13 papers in Management Information Systems and 12 papers in Sociology and Political Science. Recurrent topics in Xiang Fang’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Supply Chain and Inventory Management (13 papers) and Consumer Market Behavior and Pricing (9 papers). Xiang Fang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Supply Chain and Inventory Management (13 papers) and Consumer Market Behavior and Pricing (9 papers). Xiang Fang collaborates with scholars based in United States, China and Hong Kong. Xiang Fang's co-authors include Zhilin Yang, John C. Mowen, Rohini Ahluwalia, Surendra Singh, Yunzeng Wang, Debing Ni, Kristin Scott, Jianchang Fan, Jun Ru and Sanjay Mishra and has published in prestigious journals such as Management Science, Journal of Consumer Research and European Journal of Operational Research.

In The Last Decade

Co-authorship network of co-authors of Xiang Fang i

Fields of papers citing papers by Xiang Fang

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Xiang Fang. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Xiang Fang may publish in the future.

Countries citing papers authored by Xiang Fang

Since Specialization
Citations

This map shows the geographic impact of Xiang Fang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Xiang Fang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Xiang Fang more than expected).

Rankless by CCL
2025