Ashok Ranchhod
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
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- Digital Marketing and Social Media 16
- Digital Games and Media 4
- Marketing 17
- Consumer Behavior in Brand Consumption and Identification 7
- Co-authors
- Cälin Gurǎu (25 shared papers)Gary Wills (14 shared papers)Kwaku Appiah‐Adu (1 shared paper)Ray Hackney (8 shared papers)Satyendra Singh (1 shared paper)Fan Zhou (1 shared paper)Vanissa Wanick (9 shared papers)Euripides Loukis (1 shared paper)
- Journals
- Journal of the Association for Information Systems (4 papers)JMIR Serious Games (2 papers)Journal of Consumer Marketing (2 papers)Futures (2 papers)Journal of Information Technology (1 paper)
- Partner nations
- United KingdomFranceIndia
In The Last Decade
Ashok Ranchhod
64 papers receiving 1.1k citations
Peers
Comparison fields: 5 of 112
- Marketing 468
- Information Systems and Management 206
- Organizational Behavior and Human Resource Management 234
- Strategy and Management 323
- Business and International Management 35
Countries citing papers authored by Ashok Ranchhod
This map shows the geographic impact of Ashok Ranchhod's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ashok Ranchhod with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ashok Ranchhod more than expected).
Fields of papers citing papers by Ashok Ranchhod
This network shows the impact of papers produced by Ashok Ranchhod. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ashok Ranchhod. The network helps show where Ashok Ranchhod may publish in the future.
Co-authors
The 23 scholars most cited alongside Ashok Ranchhod, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 71 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2005 | 136 | |
| 2 | 1998 | 91 | |
| 3 | 2013 | 90 | |
| 4 | 2003 | 84 | |
| 5 | 2001 | 76 | |
| 6 | 2016 | 45 | |
| 7 | 2001 | 44 | |
| 8 | 2015 | 42 | |
| 9 | 2003 | 40 | |
| 10 | 2002 | 39 | |
| 11 | 2015 | 39 | |
| 12 | 2013 | 34 | |
| 13 | 2003 | 33 | |
| 14 | 2005 | 32 | |
| 15 | 2016 | 28 | |
| 16 | 2019 | 28 | |
| 17 | 2006 | 28 | |
| 18 | 2015 | 27 | |
| 19 | 2009 | 24 | |
| 20 | Ethical Marketing for Competitive Advantage on the Internet | 2001 | 19 |
About Ashok Ranchhod
Ashok Ranchhod is a scholar working on Sociology and Political Science, Marketing, Information Systems and Management, Developmental and Educational Psychology and Organizational Behavior and Human Resource Management, having authored 71 papers that have together received 1.3k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (16 papers), Technology Adoption and User Behaviour (15 papers), Educational Games and Gamification (14 papers), Customer Service Quality and Loyalty (12 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), International Business and FDI (5 papers), Digital Games and Media (4 papers) and Management and Marketing Education (4 papers). The work is most often cited by research in Marketing (468 citations), Information Systems and Management (206 citations), Organizational Behavior and Human Resource Management (234 citations), Strategy and Management (323 citations) and Business and International Management (35 citations). Ashok Ranchhod has collaborated with scholars based in United Kingdom, France and India. Frequent co-authors include Cälin Gurǎu, Gary Wills, Kwaku Appiah‐Adu, Ray Hackney, Satyendra Singh, Fan Zhou, Vanissa Wanick, Euripides Loukis, Rohit H. Trivedi and Subhadip Roy. Their work appears in journals such as Journal of the Association for Information Systems, JMIR Serious Games, Journal of Consumer Marketing, Futures and Journal of Information Technology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.