Vikas Kumar
About
Vikas Kumar is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, Vikas Kumar has authored 49 papers receiving a total of 3.2k indexed citations (citations by other indexed papers that have themselves been cited), including 33 papers in Marketing, 32 papers in Sociology and Political Science and 24 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Vikas Kumar’s work include Digital Marketing and Social Media (26 papers), Consumer Behavior in Brand Consumption and Identification (26 papers) and Customer Service Quality and Loyalty (21 papers). Vikas Kumar is often cited by papers focused on Digital Marketing and Social Media (26 papers), Consumer Behavior in Brand Consumption and Identification (26 papers) and Customer Service Quality and Loyalty (21 papers). Vikas Kumar collaborates with scholars based in India, United States and China. Vikas Kumar's co-authors include Anita Pansari, Arun Kumar Kaushik, Shaphali Gupta, Bharath Rajan, Rajkumar Venkatesan, Jim Lecinski, Andrew Baker, Naveen Donthu, Jogendra Kumar Nayak and Jitender Kumar and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.
In The Last Decade
Co-authorship network of co-authors of Vikas Kumar i
Fields of papers citing papers by Vikas Kumar
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Vikas Kumar. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Vikas Kumar may publish in the future.
Countries citing papers authored by Vikas Kumar
Since SpecializationCitations
This map shows the geographic impact of Vikas Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vikas Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vikas Kumar more than expected).
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