Anuj Kumar
Impact in
- Marketing top 5%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
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- Technology Adoption and User Behaviour
Papers in
- Marketing 11
- Consumer Market Behavior and Pricing 10
- Consumer Retail Behavior Studies 4
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- Digital Marketing and Social Media 7
- Co-authors
- Rahul Telang (3 shared papers)Amit Mehra (2 shared papers)Subodha Kumar (1 shared paper)Yinliang Ricky Tan (1 shared paper)Kartik Hosanagar (1 shared paper)Michael D. Smith (1 shared paper)Asif Ali Syed (1 shared paper)Brent Kitchens (1 shared paper)
- Journals
- Information Systems Research (5 papers)Management Science (3 papers)Manufacturing & Service Operations Management (2 papers)Journal of Tourism Futures (1 paper)MIS Quarterly (1 paper)
- Partner nations
- United StatesIndiaFrance
In The Last Decade
Anuj Kumar
20 papers receiving 419 citations
Peers
Comparison fields: 5 of 72
- Marketing 221
- Information Systems and Management 66
- Management Information Systems 86
- Business and International Management 12
- Strategy and Management 88
Countries citing papers authored by Anuj Kumar
This map shows the geographic impact of Anuj Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anuj Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anuj Kumar more than expected).
Fields of papers citing papers by Anuj Kumar
This network shows the impact of papers produced by Anuj Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Anuj Kumar. The network helps show where Anuj Kumar may publish in the future.
Co-authors
The 15 scholars most cited alongside Anuj Kumar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2019 | 97 | |
| 2 | 2011 | 62 | |
| 3 | 2015 | 51 | |
| 4 | 2019 | 38 | |
| 5 | A Two-Decade Literature Review on Challenges Faced by Smes In Technology Adoption | 2021 | 34 |
| 6 | A Study of Barriers and benefits of Artificial Intelligence Adoption In Small and Medium Enterprise | 2022 | 32 |
| 7 | 2014 | 26 | |
| 8 | 2018 | 23 | |
| 9 | 2015 | 18 | |
| 10 | 2014 | 16 | |
| 11 | 2011 | 14 | |
| 12 | 2023 | 11 | |
| 13 | 2023 | 7 | |
| 14 | 2024 | 3 | |
| 15 | Color additives: legislative perspective in the United States, Europe, Australia, and India. | 2015 | 2 |
| 16 | 2023 | 1 | |
| 17 | SOCIAL INTELLIGENCE IN THE CULTURAL CONTEXT: COMPARISON OF INDIAN AND SLOVAK MANAGERS (IN ENGLISH) | 2019 | 1 |
| 18 | Corporate Social Responsibility: A New Way for SMEs in emerging countries to differentiate themselves | 2016 | 1 |
| 19 | How Physical Retail Channels Impact Customers’ Online Purchase Behavior? | 2014 | 1 |
| 20 | 2024 | 1 |
About Anuj Kumar
Anuj Kumar is a scholar working on Marketing, Sociology and Political Science, Strategy and Management, Management Information Systems and Information Systems and Management, having authored 24 papers that have together received 439 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (10 papers), Digital Marketing and Social Media (7 papers), Consumer Retail Behavior Studies (4 papers), Quality and Management Systems (2 papers), Digital Platforms and Economics (2 papers), Customer Service Quality and Loyalty (2 papers), Quality and Supply Management (2 papers) and Technology Adoption and User Behaviour (2 papers). The work is most often cited by research in Marketing (221 citations), Information Systems and Management (66 citations), Management Information Systems (86 citations), Business and International Management (12 citations) and Strategy and Management (88 citations). Anuj Kumar has collaborated with scholars based in United States, India and France. Frequent co-authors include Rahul Telang, Amit Mehra, Subodha Kumar, Yinliang Ricky Tan, Kartik Hosanagar, Michael D. Smith, Asif Ali Syed, Brent Kitchens, Praveen Pathak and Kinshuk Jerath. Their work appears in journals such as Information Systems Research, Management Science, Manufacturing & Service Operations Management, Journal of Tourism Futures and MIS Quarterly.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.