Psychology and Marketing

2.7k papers and 121.3k indexed citations i.

About

The 2.7k papers published in Psychology and Marketing in the last decades have received a total of 121.3k indexed citations. Papers published in Psychology and Marketing usually cover Marketing (1.7k papers), Sociology and Political Science (1.1k papers) and Social Psychology (594 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (1.4k papers), Digital Marketing and Social Media (606 papers) and Customer Service Quality and Loyalty (504 papers). The most active scholars publishing in Psychology and Marketing are Richard P. Bagozzi, Arch G. Woodside, Youjae Yi, Andreas Herrmann and Rajan Nataraajan.

In The Last Decade

Fields of papers published in Psychology and Marketing

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers published in Psychology and Marketing. Nodes represent fields, and links connect fields that are likely to share authors.

Countries where authors publish in Psychology and Marketing

Since Specialization
Total citations of papers

This map shows the geographic distribution of research published in Psychology and Marketing. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in Psychology and Marketing with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).

Rankless by CCL
2025