Journal of Product & Brand Management

1.6k papers and 49.6k indexed citations i.

The 1.6k papers published in Journal of Product & Brand Management in the last decades have received a total of 49.6k indexed citations. Papers published in Journal of Product & Brand Management usually cover Marketing (1.2k papers), Sociology and Political Science (532 papers) and Organizational Behavior and Human Resource Management (417 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (1.0k papers), Digital Marketing and Social Media (450 papers) and Customer Service Quality and Loyalty (380 papers). The most active scholars publishing in Journal of Product & Brand Management are Francisco Guzmán, Audhesh K. Paswan, Leslie de Chernatony, Cleopatra Veloutsou and Dennis A. Pitta