Journal of Marketing Communications
About
The 848 papers published in Journal of Marketing Communications in the last decades have received a total of 17.8k indexed citations.
Papers published in Journal of Marketing Communications usually cover Marketing (611 papers), Sociology and Political Science (471 papers) and Strategy and Management (145 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (495 papers), Digital Marketing and Social Media (400 papers) and Marketing and Advertising Strategies (124 papers). The most active scholars publishing in Journal of Marketing Communications are Patrick De Pelsmacker, Philip J. Kitchen, Gayle Kerr, Don E. Schultz and Darrel D. Muehling.
In The Last Decade
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