Dave Chaffey
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 19
- Marketing 17
- Marketing and Advertising Strategies 16
- Co-authors
- PR Smith (13 shared papers)Fiona Ellis‐Chadwick (5 shared papers)PR Smith (3 shared papers)Gareth White (1 shared paper)Andrew Greasley (2 shared papers)Paul Bocij (1 shared paper)Steve Wood (1 shared paper)
- Journals
- Journal of Marketing Management (1 paper)International Journal of Information Management (1 paper)Journal of Direct Data and Digital Marketing Practice (2 papers)Medical Entomology and Zoology (2 papers)University of Maribor digital library (University of Maribor) (2 papers)
- Partner nations
- United KingdomUnited States
In The Last Decade
Dave Chaffey
43 papers receiving 2.0k citations
Dave Chaffey's Hit Papers
Peers
Comparison fields: 5 of 102
- Marketing 834
- Information Systems and Management 604
- Management Information Systems 330
- Business and International Management 59
- Demography 331
Countries citing papers authored by Dave Chaffey
This map shows the geographic impact of Dave Chaffey's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dave Chaffey with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dave Chaffey more than expected).
Fields of papers citing papers by Dave Chaffey
This network shows the impact of papers produced by Dave Chaffey. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dave Chaffey. The network helps show where Dave Chaffey may publish in the future.
Co-authors
The 7 scholars most cited alongside Dave Chaffey, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 45 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Digital Marketing: Strategy, Implementation and Practice Hit paper breakdown → | 2012 | 362 |
| 2 | Internet Marketing: Strategy, Implementation and Practice | 2000 | 361 |
| 3 | E-Business and E-Commerce Management: Strategy, Implementation and Practice | 2001 | 321 |
| 4 | 2008 | 172 | |
| 5 | 2012 | 125 | |
| 6 | 2017 | 108 | |
| 7 | 2013 | 101 | |
| 8 | 2017 | 101 | |
| 9 | Business information management improving performance using information systems | 2010 | 100 |
| 10 | Digital Business and E-Commerce Management | 2019 | 96 |
| 11 | Business Information Systems: Technology, Development and Management for the E-Business | 2002 | 82 |
| 12 | 2022 | 62 | |
| 13 | 2010 | 55 | |
| 14 | 2017 | 55 | |
| 15 | 2022 | 40 | |
| 16 | 1998 | 38 | |
| 17 | 2012 | 31 | |
| 18 | E-Business and E-Commerce Management (3rd Edition) | 2007 | 28 |
| 19 | Business information systems: technology, development and management in the E-business | 2008 | 26 |
| 20 | Business Information Management | 2006 | 25 |
About Dave Chaffey
Dave Chaffey is a scholar working on Sociology and Political Science, Marketing, Management Information Systems, Information Systems and Management and Management of Technology and Innovation, having authored 45 papers that have together received 2.4k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (19 papers), Marketing and Advertising Strategies (16 papers), Digital Innovation in Industries (4 papers), Technology Adoption and User Behaviour (3 papers), Big Data and Business Intelligence (3 papers), Business Process Modeling and Analysis (2 papers), Management and Marketing Education (2 papers) and E-commerce and Technology Innovations (2 papers). The work is most often cited by research in Marketing (834 citations), Information Systems and Management (604 citations), Management Information Systems (330 citations), Business and International Management (59 citations) and Demography (331 citations). Dave Chaffey has collaborated with scholars based in United Kingdom and United States. Frequent co-authors include PR Smith, Fiona Ellis‐Chadwick, PR Smith, Gareth White, Andrew Greasley, Paul Bocij and Steve Wood. Their work appears in journals such as Journal of Marketing Management, International Journal of Information Management, Journal of Direct Data and Digital Marketing Practice, Medical Entomology and Zoology and University of Maribor digital library (University of Maribor).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.