Dave Chaffey
Impact in
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
Papers in
-
- Digital Marketing and Social Media 12
- Marketing 12
- Marketing and Advertising Strategies 11
- Co-authors
- Fiona Ellis‐Chadwick (5 shared papers)PR Smith (2 shared papers)PR Smith (5 shared papers)Gareth White (1 shared paper)Andrew Greasley (2 shared papers)Paul Bocij (1 shared paper)Steve Wood (1 shared paper)
- Journals
- International Journal of Information Management (1 paper)Journal of Marketing Management (1 paper)Journal of Direct Data and Digital Marketing Practice (2 papers)Prentice-Hall, Inc eBooks (2 papers)TU Digital Collections (Thammasat University) (1 paper)
- Partner nations
- United KingdomUnited States
In The Last Decade
Dave Chaffey
33 papers receiving 1.5k citations
Dave Chaffey's Hit Papers
Peers
Comparison fields: 5 of 93
- Information Systems and Management 467
- Marketing 567
- Management Information Systems 244
- Demography 311
- Business and International Management 44
Countries citing papers authored by Dave Chaffey
This map shows the geographic impact of Dave Chaffey's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dave Chaffey with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dave Chaffey more than expected).
Fields of papers citing papers by Dave Chaffey
This network shows the impact of papers produced by Dave Chaffey. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dave Chaffey. The network helps show where Dave Chaffey may publish in the future.
Co-authors
The 7 scholars most cited alongside Dave Chaffey, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 35 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Internet Marketing: Strategy, Implementation and Practice | 2000 | 322 |
| 2 | Digital Marketing: Strategy, Implementation and Practice Hit paper breakdown → | 2012 | 282 |
| 3 | E-Business and E-Commerce Management: Strategy, Implementation and Practice | 2001 | 271 |
| 4 | 2008 | 138 | |
| 5 | 2017 | 90 | |
| 6 | 2012 | 88 | |
| 7 | Business information management improving performance using information systems | 2010 | 84 |
| 8 | Digital Business and E-Commerce Management | 2019 | 75 |
| 9 | Business Information Systems: Technology, Development and Management for the E-Business | 2002 | 70 |
| 10 | 2013 | 66 | |
| 11 | 2017 | 64 | |
| 12 | 2010 | 39 | |
| 13 | 2022 | 35 | |
| 14 | 1998 | 32 | |
| 15 | Business information systems: technology, development and management in the E-business | 2008 | 25 |
| 16 | E-Business and E-Commerce Management (3rd Edition) | 2007 | 24 |
| 17 | 2012 | 23 | |
| 18 | Business Information Management | 2006 | 21 |
| 19 | Internet Marketing: Strategy, Implementation and Practice (Интернет-маркетинг: стратегия, осуществление и практика) | 2002 | 19 |
| 20 | emarketing excellence : the heart of ebusiness | 2002 | 14 |
About Dave Chaffey
Dave Chaffey is a scholar working on Sociology and Political Science, Marketing, Information Systems and Management, Management Information Systems and Management of Technology and Innovation, having authored 35 papers that have together received 1.8k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (12 papers), Marketing and Advertising Strategies (11 papers), Digital Innovation in Industries (3 papers), Technology Adoption and User Behaviour (3 papers), Big Data and Business Intelligence (3 papers), Management and Marketing Education (2 papers), Innovation Diffusion and Forecasting (1 paper) and Mobile and Web Applications (1 paper). The work is most often cited by research in Information Systems and Management (467 citations), Marketing (567 citations), Management Information Systems (244 citations), Demography (311 citations) and Business and International Management (44 citations). Dave Chaffey has collaborated with scholars based in United Kingdom and United States. Frequent co-authors include Fiona Ellis‐Chadwick, PR Smith, PR Smith, Gareth White, Andrew Greasley, Paul Bocij and Steve Wood. Their work appears in journals such as International Journal of Information Management, Journal of Marketing Management, Journal of Direct Data and Digital Marketing Practice, Prentice-Hall, Inc eBooks and TU Digital Collections (Thammasat University).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.