The Journal of Marketing Theory and Practice
About
The 915 papers published in The Journal of Marketing Theory and Practice in the last decades have received a total of 39.6k indexed citations.
Papers published in The Journal of Marketing Theory and Practice usually cover Marketing (546 papers), Organizational Behavior and Human Resource Management (383 papers) and Sociology and Political Science (341 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (385 papers), Customer Service Quality and Loyalty (341 papers) and Digital Marketing and Social Media (242 papers). The most active scholars publishing in The Journal of Marketing Theory and Practice are Ronald E. Goldsmith, James A. Roberts, Sharon E. Beatty, Naveen Donthu and Jacqueline K. Eastman
In The Last Decade
Explore journals with similar magnitude of impact
Top countries impacted by papers in Alzheimer Disease & Associated Disorders Top journals impacted by papers in Reviews of Environmental Contamination and Toxicology Top journals impacted by papers in Journal of Nonverbal Behavior Top countries impacted by papers in The Annals of Family Medicine Top journals impacted by papers in BMC Developmental Biology Top journals impacted by papers in BMJ Quality & Safety Top fields papers in Oncogenesis are covering Top countries impacted by papers in Elements