Moments of Truth
Impact in
- Marketing 174
- Authors
- Jan Carlzon
In The Last Decade
doi.org/w85567864 →Countries where authors are citing Moments of Truth
This map shows the geographic impact of Moments of Truth. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Moments of Truth with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Moments of Truth more than expected).
Fields of papers citing Moments of Truth
This network shows the impact of Moments of Truth. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Moments of Truth.
About Moments of Truth
This paper, published in 1987, received 464 indexed citations . Written by Jan Carlzon. It is primarily cited by scholars working on Organizational Behavior and Human Resource Management (305 citations), Marketing (174 citations), Sociology and Political Science (113 citations), Strategy and Management (93 citations) and Management Information Systems (62 citations).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.
This paper is also available at doi.org/w85567864.