Advertising And Promotion: Integrated Marketing Communications Perspective
Impact in
- Marketing 717
Classified as
- Authors
- George E. BelchMichael A. Belch
- Journal
- University of Maribor digital library (University of Maribor)
In The Last Decade
doi.org/w77845890 →Countries where authors are citing Advertising And Promotion: Integrated Marketing Communications Perspective
This map shows the geographic impact of Advertising And Promotion: Integrated Marketing Communications Perspective. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Advertising And Promotion: Integrated Marketing Communications Perspective with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Advertising And Promotion: Integrated Marketing Communications Perspective more than expected).
Fields of papers citing Advertising And Promotion: Integrated Marketing Communications Perspective
This network shows the impact of Advertising And Promotion: Integrated Marketing Communications Perspective. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Advertising And Promotion: Integrated Marketing Communications Perspective.
About Advertising And Promotion: Integrated Marketing Communications Perspective
This paper, published in 1997, received 1.2k indexed citations . Written by George E. Belch and Michael A. Belch covering the research area of Information Systems, Marketing and Sociology and Political Science. It is primarily cited by scholars working on Marketing (717 citations), Sociology and Political Science (601 citations), Organizational Behavior and Human Resource Management (154 citations), Information Systems and Management (143 citations) and Strategy and Management (109 citations). Published in University of Maribor digital library (University of Maribor).
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This paper is also available at doi.org/w77845890.