Yolanda Polo

About

Yolanda Polo is a scholar working on Marketing, Strategy and Management and Economics and Econometrics. According to data from OpenAlex, Yolanda Polo has authored 29 papers receiving a total of 847 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 10 papers in Strategy and Management and 8 papers in Economics and Econometrics. Recurrent topics in Yolanda Polo’s work include Consumer Market Behavior and Pricing (8 papers), Consumer Retail Behavior Studies (7 papers) and Customer Service Quality and Loyalty (6 papers). Yolanda Polo is often cited by papers focused on Consumer Market Behavior and Pricing (8 papers), Consumer Retail Behavior Studies (7 papers) and Customer Service Quality and Loyalty (6 papers). Yolanda Polo collaborates with scholars based in Spain, United Kingdom and The Netherlands. Yolanda Polo's co-authors include F. Javier Sesé, Lucio Fuentelsaz, Carlos Flavián, Juan P. Maícas and Jaime Gómez and has published in prestigious journals such as Strategic Management Journal, Research Policy and Journal of the Academy of Marketing Science.

In The Last Decade

Fields of papers citing papers by Yolanda Polo

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Yolanda Polo. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Yolanda Polo may publish in the future.

Countries citing papers authored by Yolanda Polo

Since Specialization

Citations

This map shows the geographic impact of Yolanda Polo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yolanda Polo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yolanda Polo more than expected).

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