Ying Ding
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 4
- Social and Intergroup Psychology 3
- Digital Games and Media 2
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- Consumer Behavior in Brand Consumption and Identification 5
- Consumer Retail Behavior Studies 3
- Co-authors
- Hean Tat Keh (2 shared papers)Jing Zhou (2 shared papers)Hansheng Wang (2 shared papers)Jun Pang (1 shared paper)Lili Wang (2 shared papers)Xia Wang (1 shared paper)Yanping Tu (2 shared papers)Liangfei Qiu (2 shared papers)
- Journals
- Journal of the Academy of Marketing Science (1 paper)Journal of Consumer Behaviour (1 paper)Production and Operations Management (1 paper)Journal of Services Marketing (1 paper)Electronic Commerce Research and Applications (1 paper)
- Partner nations
- ChinaUnited StatesAustralia
In The Last Decade
Ying Ding
14 papers receiving 530 citations
Ying Ding's Hit Papers
Peers
Comparison fields: 5 of 67
- Marketing 309
- Information Systems and Management 120
- Organizational Behavior and Human Resource Management 145
- Applied Psychology 48
- Sociology and Political Science 329
Countries citing papers authored by Ying Ding
This map shows the geographic impact of Ying Ding's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ying Ding with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ying Ding more than expected).
Fields of papers citing papers by Ying Ding
This network shows the impact of papers produced by Ying Ding. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ying Ding. The network helps show where Ying Ding may publish in the future.
Co-authors
The 12 scholars most cited alongside Ying Ding, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | The magic of danmaku: A social interaction perspective of gift sending on live streaming platforms Hit paper breakdown → | 2018 | 186 |
| 2 | 2016 | 113 | |
| 3 | 2017 | 112 | |
| 4 | 2021 | 26 | |
| 5 | 2020 | 23 | |
| 6 | 2020 | 20 | |
| 7 | 2017 | 17 | |
| 8 | 2022 | 15 | |
| 9 | 2022 | 14 | |
| 10 | 2020 | 8 | |
| 11 | 2016 | 7 | |
| 12 | 2018 | 4 | |
| 13 | 2022 | 4 | |
| 14 | 2023 | 1 | |
| 15 | Environmental Factors in Operations Management: The Impact of Air Quality on Product Demand | 2021 | 0 |
About Ying Ding
Ying Ding is a scholar working on Sociology and Political Science, Marketing, Social Psychology, Cognitive Neuroscience and Organizational Behavior and Human Resource Management, having authored 15 papers that have together received 550 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers), Cultural Differences and Values (3 papers), Customer Service Quality and Loyalty (3 papers), Consumer Retail Behavior Studies (3 papers), Social and Intergroup Psychology (3 papers), Digital Games and Media (2 papers) and Psychology of Moral and Emotional Judgment (2 papers). The work is most often cited by research in Marketing (309 citations), Information Systems and Management (120 citations), Organizational Behavior and Human Resource Management (145 citations), Applied Psychology (48 citations) and Sociology and Political Science (329 citations). Ying Ding has collaborated with scholars based in China, United States and Australia. Frequent co-authors include Hean Tat Keh, Jing Zhou, Hansheng Wang, Jun Pang, Lili Wang, Xia Wang, Yanping Tu, Liangfei Qiu, Jingchuan Pu and Guoqing Guo. Their work appears in journals such as Journal of the Academy of Marketing Science, Journal of Consumer Behaviour, Production and Operations Management, Journal of Services Marketing and Electronic Commerce Research and Applications.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.